StarShop Reboots Shopping with High-Speed Internet from Rainbow Broadband

The way people shop is ready for an overhaul, and StarShop is making it happen. Based out of their Times Square offices, StarShop’s online mobile shopping platform effortlessly connects consumers with celebrity product lines, for immediate access to apparel, exercise gear and more from famed tastemakers.

Live From Times Square

With offices and a busy production studio overlooking Times Square below, StarShop needed a high-speed Internet connection that could move huge data and video files at top speed. They chose the Gigabit services of Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses.

“StarShop is in the process of rebooting shopping,” says Marvin Segel, COO of StarShop. “We’re optimized for mobile and e-commerce, based on shopping via the stars and not just focused on products. Our broadband demands are significant because we’re constantly sending huge files: The average StarShop PowerPoint presentation is well over 500 GB because of the video files that it contains – we need the capacity to move large amounts of data and Rainbow Broadband is how we do that.

“The strong Internet connection is also very important to us in enabling great Wi-Fi. If we’re demonstrating to a conference room full of VIPs, we want the StarShop app to open quickly and work well. Our reliable Internet connection from Rainbow Broadband makes it happen every time.”

At the Ready

Rainbow Broadband’s role expanded when they installed VoIP phones at StarShop, a reflection of confidence in their dedicated service and support. “The biggest measure of a good company is that you can call them and they respond immediately,” Segel says. “With Rainbow Broadband, it’s just one call to your salesperson and it’s done.”

For Segel and his growing team at StarShop, Rainbow Broadband is a New York City Internet service provider (ISP) that brings a triple play of benefits. “Speed, service and reliability are critical in today’s business world,” he states. “When you’re in the technology space, you need people that can support you the way Rainbow Broadband does.”