“Game of Thrones: Behind the Scenes” Event Connects with Rainbow Broadband

The “Game of Thrones” universe just conquered the streets of New York City. Astor Place in the East Village morphed into an interactive “Game of Thrones” village for two days in November, as HBO celebrated the DVD release of their flagship show’s sixth season.

Gigabit Internet services from Rainbow Broadband helped make the event happen, as fans were immersed in “Thrones” highlight moments via virtual reality (VR), green screens, and props and costumes from the show. GOT-themed structures surrounded the famous downtown rotating Cube landmark, including a Dothraki hut, odes to Hodor, VR “battle training” in Castle Black, and photo opportunities on an authentic Iron Throne.

With its expertise in connecting NYC events, Rainbow Broadband is the reliable choice to provide plenty of bandwidth, even at logistically challenging locations and for data-intensive VR applications. Using its high-speed network made specifically for NYC to power the event, dubbed Game of Thrones: Season 6 – Behind the Scenes, Rainbow linked the production to Gigabit services and established Wi-Fi networks that gave attendees fast Internet access for immediate social media sharing.

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Rainbow Broadband CTO Tom Martinson to Speak at DE-CIX Summit in New York City October 13

Rainbow Broadband CTO Tom Martinson will deliver a presentation on “Connecting New York City's Tech Savvy Businesses” at the DE-CIX Summit in New York City on October 13, discussing the need for reliable, high-speed Internet when operating a successful, high-tech business in New York.

More details below:

WHAT: DE-CIX Summit 2016

WHEN: Thursday, October 13, 9am-2pm ET (Tom’s presentation at 11am)

WHERE: CBRE Midtown Manhattan, 200 Park Ave. (21st Floor), New York, NY 10166 (Directions)

AGENDA: http://customersummit.net/summit-new-york/agenda/

REGISTRATION: http://customersummit.net/summit-new-york/register/

DE-CIX (Deutscher Commercial Internet Exchange) provides premium Internet exchange (IX) services and operates several carrier and data center-neutral Internet exchanges internationally. This year’s Summit follows the event’s 20th anniversary in 2015, and will focus on the latest developments throughout a variety of presentations, discussions, and networking.

First-Ever NBA Basketball Analytics Hackathon Goes Gigabit with Rainbow Broadband

It’s not every day that geeks can get their game on, but the first-ever NBA Basketball Analytics Hackathon made it possible.

With its deep experience connecting NYC events, Rainbow Broadband provided Gigabit services to the Hackathon, which happened September 24th on Manhattan’s West Side.  As math wizards of every stripe – student statisticians, developers and engineers – converged at venue Terminal 23, a reliable high-speed Internet link was essential to building basketball analytics tools and developing solutions to challenging problems in the field of basketball analytics.

Using its high-speed network made specifically for NYC, Rainbow Broadband is on call to provide plenty of bandwidth to events, even at logistically challenging locations. Able to quickly set up dependable Internet connections, Rainbow Broadband established Wi-Fi networks that gave the motivated hackers fast access to the data needed to win the NBA’s inaugural competition. Multiple hard lines were also established, while symmetrical bandwidth enabled extremely fast upload times.

The NBA Hackathon was judged by NBA league office personnel, NBA team representatives and academics. After a day of furious coding, “Team Hero Ball” emerged from a packed room of entrants to be named the winner.

“Hackathons are data-intensive events,” says Russ Hamm, President of Rainbow Broadband. “In addition to large teams of computer programmers, they can also involve squads of graphics and UI designers, as well as project managers, all collaborating across networks in real time. As Hackathons grow in popularity across NYC, Rainbow Broadband is uniquely equipped to ensure that they function uninterrupted and achieve maximum productivity.”  

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported top brands including Google, Microsoft, HP, Samsung, Twitter, Fashion Week, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Making Your Tenants Happier and Property More Valuable With High-Speed Internet

Throughout New York City and the rest of the country, the commercial real estate landscape is extremely competitive, and the slightest advantage in amenities, location or cost can give one building the clear edge. A potential clinching factor that often goes unmentioned in conversations between building managers and prospective tenants is high-speed Internet.

The availability of a reliable, high-speed Internet connection - or the option between several - can go a long way in securing a lease signing from a high-tech, fast-moving company looking for a new home. It’s an asset that’s becoming increasingly essential for landlords to make part of their pitch upfront.

21st century companies like Vice, Vayner Media, BuzzFeed, Kickstarter, FanDuel, and Mashable require the fastest and most consistently reliable high-speed Internet to transmit streaming video and breaking news, and they'll accept nothing less. Having options available to provide Internet services that’s built for the demands of business is a pre-emptive step in attracting these companies.

An Easy Addition

From a logistical standpoint, installing a premium point-to-point Internet provider like Rainbow Broadband means you'll have a rooftop-mounted microwave system that’s out-of-sight, energy-efficient and extremely safe - with a smooth and minimally invasive onboarding process. It’s an efficient process that has the confidence of top real estate developers like Durst and Related Companies, which host Rainbow Broadband customers in their buildings. (For more info, see how a Rainbow Broadband install works. Also see the top six questions prospective tenants ask about Internet connectivity when moving into a building.)

Once a high-speed Internet provider is readily available onsite, it's a powerful draw that can attract new tenants and make your current tenants happier - leading to a higher retention rate, less turnover, and more referrals. And with leasing activity slowing down for New York City office buildings in the first half of 2016, concessions and incentives are more important than ever to building managers

Making microwave-based high-speed Internet service has never been easier. That’s what makes experienced providers like Rainbow Broadband a direct path to tenant satisfaction and retention for buildings across NYC. 

Bark & Co Gets Room to Grow with High Speed Internet From Rainbow Broadband

 
Bark & Co logo
 

Made-for-NYC Network Connects Multiple Offices, Supports Rapid Company Expansion

NEW YORK – Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by dog lifestyle brand Bark & Co.

Launched in 2012 with the mission of making dogs everywhere happier and healthier, Bark & Co has fetched remarkable success on the strength of its flagship offering, BarkBox, a monthly box of toys and treats. As the staff expands in Bark & Co’s New York City and Columbus, OH offices, Rainbow Broadband has been key to clear connections and ongoing innovation.

Clear Conference Lines

With the company’s central offices in Manhattan’s startup-friendly Chinatown neighborhood, Bark & Co depends on Rainbow Broadband’s fast Gigbabit connection to facilitate real-time communication among the employees in both cities, which stands at a 150+ headcount and rapidly growing.

“Rainbow Broadband really extended our network, so we can be sure that our wireless Internet is capable of accommodating all of our employees,” says Nikki Richard, Efficiency Manager for Bark & Co. “Adding conference lines was a very important part of that equation. Our employees need to have a reliable connection where they can clearly hear and see each other, whether they’re talking to vendors or employees at our other office via Google hangouts.

“Before we had Rainbow Broadband, employees were using their personal cell phones to call vendors and clients. Having access to fast, reliable Internet makes communications much more consistent, which saves time and money.” 

Streamlining Customer Service & Live Video

Bark & Co depends on the superior point-to-point Internet of Rainbow Broadband to make every department move as fast as possible. “We are an e-commerce site, so speed is really important to us for many reasons,” Richard notes. “We have product design and fulfillment, as well as customer service which requires fast response times so all of our customers understand that we’re working with them to address issues quickly.

“Video is also playing an increasingly major role for us. Rainbow Broadband has enabled us to have faster download rates for streaming live video to outlets like Facebook Live.”

An Asset Behind the Scenes

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

Rainbow Broadband’s elite customer service takes reliability to the next level. “I love that I can call Rainbow with a direct line to my account manager, or if I email them they’ll get back to me within minutes,” Richard says. “Bark & Co is growing, but we’re still a startup. I like to think of Rainbow Broadband as a ninja operating out of sight, helping us to run smoothly and efficiently.”

2016 CE Week Builds Buzz with High Speed Internet from Rainbow Broadband

For companies looking to launch their Q3 and Q4 consumer electronics offerings right, New York City’s CE Week is the premier event.

On June 21-23, 2016 CE Week captivated 3,000+ qualified market influencers, including press, trade affiliates, buyers, bloggers, investors, educators, and more. Held at Chelsea’s Metropolitan Pavilion, the show puts maximum demand on bandwidth from nonstop live streaming video and social media sharing.

2016 CE Week’s need for high speed internet was satisfied by Rainbow Broadband, whose network was made specifically to meet the needs of NYC businesses and events. Rainbow Broadband used their network expertise to supply a fast 500 Mbps symmetrical connection to the show, powering 13 WiFi access points and 12 hard lines.

As a result, attendees and staff could seamlessly stream even HD video and audio at top speed using their portable devices, tablets, and computers.

In 11+ years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported international brands including Google, Microsoft, HP, Samsung, Mercedes-Benz Fashion Week, The Global Citizen Festival, Women in the World, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple WIFI networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Offerpop Propels UGC Marketing with the Dependability of High Speed Internet from Rainbow Broadband

Network Handles Intensive Video & Data Demands for Fast-Growing UGC SaaS Platform

Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by marketing innovators Offerpop.

As creators of a fast-growing user-generated content (UGC) marketing software-as-a-service (SaaS) platform, Offerpop empowers brands to encourage and leverage user-generated content during every stage of the buyer journey. Working from its Park Avenue offices in NYC’s Flatiron District, Offerpop is empowered in turn by high speed Internet, which must be always available for its 145 employees there and the customers they engage with daily.         

“Everything at Offerpop is cloud-based: There isn’t one server onsite,” says Elvis Ortiz, IT Manager of Offerpop. “The Internet is everything, so if we have downtime the whole company stops working. Six months ago we needed to augment our high speed Internet service with additional connectivity, which proved to be more challenging than I initially expected.”

Offerpop was told by the incumbent cable provider that a fiber install would take six months, which was far too long for Ortiz’ aggressive schedule. “I needed it in two weeks, not half a year,” Ortiz says. “I found the only provider that could get us connected that quickly was Rainbow Broadband. Within two weeks they had us up and running.”

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

The speed and reliability of Rainbow Broadband’s 250 Mbps link assures maximum uptime for Offerpop’s sales force and development team. “When our developers are deploying changes, they need a big pipe,” explains Ortiz. “We also have a lot of interaction with agencies to help with customer implementation, so we do a lot of Web training. There are seminars, Google Hangouts, and we videoconference frequently with an office in London, so a full 20% of our bandwidth gets dedicated to video compression.

“It was essential to minimize downtime for any of those groups,” he continues. “If the salespeople aren’t connected we’re losing money. I sit right next to Offerpop’s CEO, and I don’t like him saying to me, ‘We don’t have any Internet?’ Having Rainbow Broadband is how I avoid that question.”