StarShop Reboots Shopping with High-Speed Internet from Rainbow Broadband

The way people shop is ready for an overhaul, and StarShop is making it happen. Based out of their Times Square offices, StarShop’s online mobile shopping platform effortlessly connects consumers with celebrity product lines, for immediate access to apparel, exercise gear and more from famed tastemakers.

Live From Times Square

With offices and a busy production studio overlooking Times Square below, StarShop needed a high-speed Internet connection that could move huge data and video files at top speed. They chose the Gigabit services of Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses.

“StarShop is in the process of rebooting shopping,” says Marvin Segel, COO of StarShop. “We’re optimized for mobile and e-commerce, based on shopping via the stars and not just focused on products. Our broadband demands are significant because we’re constantly sending huge files: The average StarShop PowerPoint presentation is well over 500 GB because of the video files that it contains – we need the capacity to move large amounts of data and Rainbow Broadband is how we do that.

“The strong Internet connection is also very important to us in enabling great Wi-Fi. If we’re demonstrating to a conference room full of VIPs, we want the StarShop app to open quickly and work well. Our reliable Internet connection from Rainbow Broadband makes it happen every time.”

At the Ready

Rainbow Broadband’s role expanded when they installed VoIP phones at StarShop, a reflection of confidence in their dedicated service and support. “The biggest measure of a good company is that you can call them and they respond immediately,” Segel says. “With Rainbow Broadband, it’s just one call to your salesperson and it’s done.”

For Segel and his growing team at StarShop, Rainbow Broadband is a New York City Internet service provider (ISP) that brings a triple play of benefits. “Speed, service and reliability are critical in today’s business world,” he states. “When you’re in the technology space, you need people that can support you the way Rainbow Broadband does.”

FinDEVr Event Moves Fintech Forward with Rainbow Broadband

Financial technology (a.k.a. fintech) is on a fast track, with new tools, technologies, APIs, platforms and more rolling out in record time. One of the best ways to keep pace is by attending FinDEVr, the annual event dedicated to technologists in the financial, banking and payments sectors.

Held on March 21-22 at Chelsea’s Metropolitan Pavilion, FinDEVr 2017 New York captivated hundreds of attendees with its single-track agenda centered on 15-minute presentations. Ample bandwidth was provided by Rainbow Broadband, which supplied Gigabit services to power multiple WiFi networks, plus a dedicated hard line for stage use. With its finance technology focus and a plugged-in crowd constantly sharing on social media, total reliability of the Internet connection throughout FinDEVr was essential. Rainbow Broadband came through with zero service interruptions, and symmetrical bandwidth enabled extremely fast upload times. As it always does with sizable gatherings, Rainbow Broadband supplied event organizers with hourly usage statistics and updates live from their onsite technician.

“FinDEVr is helping to spark rapid progress in fintech,” says Russ Hamm, President of Rainbow Broadband. “Developer’s conferences, in particular, generate high levels of upload and download activity, which we were ready to support. Rainbow Broadband’s expertise in connecting both events and financial businesses across NYC made us feel right at home with FinDEVr.”

In over 10 years of proven expertise as NYC’s leading high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Facebook, Netflix, and Interaction 17 in One Week: Rainbow Broadband Seamlessly Supports a Full Slate of Intensive Events

New York City is arguably the media capital of the world. That title is backed up by the nonstop schedule of events hosted here by the globe’s biggest brands and thought leaders.   

Facebook, Netflix and the annual design gathering Interaction 17 all hosted major gatherings throughout Manhattan during overlapping days in mid-February. Rainbow Broadband was the high-speed Internet provider of choice for each occasion, selected by NYC event planners for its expertise with providing reliable Gigabit services to multiple events. Using its high-speed network made specifically for NYC, Rainbow Broadband is on call to provide ample bandwidth to events, even at logistically challenging locations.

The demands of each February event were data-intensive, but Rainbow Broadband’s deep team – bolstered by over a decade of experience – allowed it to support each client’s needs seamlessly. Whether streaming HD video live to and from dozens of devices, linking teams of developers to the cloud, or allowing 1,000+ top design leaders to collaborate with ease across newly established Wi-Fi networks, Rainbow Broadband helped make each event unfold problem-free.   

The latest and greatest offerings from Netflix, including announcements about hit shows “House of Cards,” “Travelers,” “Love,” and “Project MC2,” were on display on February 8th at a special premiere held at the Hudson Mercantile in Manhattan. Rainbow Broadband connected Netflix and its guests to reliable high-speed Internet throughout the day. Able to quickly set up dependable Internet connections, Rainbow Broadband established Wi-Fi networks that gave fans and media plenty of speed for live streaming posting to social media. Multiple hard lines were also established, and symmetrical bandwidth enabled extremely fast upload times.

Early February also saw Facebook being hosted by the expansive event facility Metropolitan West. In addition to the standard IPV4 protocol, Rainbow Broadband configured the Wi-Fi and hard line networks to support IPV6, a leading-edge request requiring the specialized expertise of Rainbow’s technical team.      

A weeklong convergence of 1,000+ design leaders, professionals and students, Interaction 17 is the annual gathering of the Interaction Design Association. Taking place at Chelsea’s Metropolitan Pavilion from February 3-8, Rainbow Broadband’s Gigabit services allowed ideas to flow smoothly across Wi-Fi networks and hard lines customized specifically for the occasion.   

“Rainbow Broadband routinely supports New York City events in a way that no one else can, deploying our experienced teams citywide,” says Russ Hamm, President of Rainbow Broadband. “Bringing bandwidth to the likes of Facebook, Netflix and Interaction 17 simultaneously are all in a week’s work for us: That’s why NYC event planners have complete confidence in us for their high-speed Internet requirements.”

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Xconomy: Rainbow Broadband Leads Brooklyn Fixed Wireless Charge

Williamsburg Bridge - Image By Xconomy New York

Williamsburg Bridge - Image By Xconomy New York

Rainbow Broadband’s new Brooklyn hub was featured on the business and technology site Xconomy on December 6th. See Quincy Snowdon’s in-depth article here.

The article also appeared on Digital.NYC.

Looker “Join” Conference Delivers Innovative Data with Rainbow Broadband

Data was the star of the show at Join, the first multi-day conference put on by data and analytics platform Looker. Promising to “Disrupt with Data,” the sold-out two-day event was held on Manhattan’s West Side.   

Dependable high-speed Internet was essential for Join, and Rainbow Broadband was the venue’s choice to ensure the data flowed seamlessly at all times. With its expertise in connecting NYC events, Rainbow is the reliable resource to provide plenty of bandwidth, even at logistically challenging locations.

Rainbow Broadband used its high-speed network made specifically for NYC to power Join, providing Gigabit services and establishing Wi-Fi networks that allowed attendees fast Internet access for immediate social media sharing. A large roster of industry experts benefited from the Wi-Fi and hard lines to lead an intensive agenda of hands-on learning, panels and workshops that lead the way in data gathering and analysis.

“Data analytics tools keep growing in power, functionality and scope,” says Russ Hamm, President of Rainbow Broadband. “These evolving capabilities come with increased bandwidth demands, at events like Looker’s ‘Join’ and every day at businesses throughout NYC.” 

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City events with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Rainbow Broadband Announces Availability of High-Speed Internet for Hudson Yards Commercial Tenants

Businesses in Newly Built Tower Can Now Benefit from Gigabit-Speed and Managed Services from Made-for-NYC Network

Rainbow Broadband, a premium point-to-point Internet provider, has announced the availability of its high-speed Internet service to Hudson Yards. Commercial tenants in the newly built 10 Hudson Yards tower have immediate access to Rainbow Broadband's gigabit-speed Internet and managed network services.

Developed by Related Companies, Hudson Yards is the largest private real estate development in United States history, with 10 Hudson Yards bringing 1.7 million square feet of commercial real estate to Manhattan. Rainbow Broadband customers onsite include VaynerMedia and Control Group.

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its microwave broadband architecture it can to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months.

“Choice in high-speed Internet providers is a benefit the commercial tenants expect at 10 Hudson Yards,” says Russ Hamm, President of Rainbow Broadband. “Hudson Yards is a remarkable addition to New York City. We are already providing tenants at 10 Hudson Yards with high-speed Internet and managed services, and look forward to powering many more businesses there.”

First-Ever NBA Basketball Analytics Hackathon Goes Gigabit with Rainbow Broadband

It’s not every day that geeks can get their game on, but the first-ever NBA Basketball Analytics Hackathon made it possible.

With its deep experience connecting NYC events, Rainbow Broadband provided Gigabit services to the Hackathon, which happened September 24th on Manhattan’s West Side.  As math wizards of every stripe – student statisticians, developers and engineers – converged at venue Terminal 23, a reliable high-speed Internet link was essential to building basketball analytics tools and developing solutions to challenging problems in the field of basketball analytics.

Using its high-speed network made specifically for NYC, Rainbow Broadband is on call to provide plenty of bandwidth to events, even at logistically challenging locations. Able to quickly set up dependable Internet connections, Rainbow Broadband established Wi-Fi networks that gave the motivated hackers fast access to the data needed to win the NBA’s inaugural competition. Multiple hard lines were also established, while symmetrical bandwidth enabled extremely fast upload times.

The NBA Hackathon was judged by NBA league office personnel, NBA team representatives and academics. After a day of furious coding, “Team Hero Ball” emerged from a packed room of entrants to be named the winner.

“Hackathons are data-intensive events,” says Russ Hamm, President of Rainbow Broadband. “In addition to large teams of computer programmers, they can also involve squads of graphics and UI designers, as well as project managers, all collaborating across networks in real time. As Hackathons grow in popularity across NYC, Rainbow Broadband is uniquely equipped to ensure that they function uninterrupted and achieve maximum productivity.”  

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported top brands including Google, Microsoft, HP, Samsung, Twitter, Fashion Week, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Making Your Tenants Happier and Property More Valuable With High-Speed Internet

Throughout New York City and the rest of the country, the commercial real estate landscape is extremely competitive, and the slightest advantage in amenities, location or cost can give one building the clear edge. A potential clinching factor that often goes unmentioned in conversations between building managers and prospective tenants is high-speed Internet.

The availability of a reliable, high-speed Internet connection - or the option between several - can go a long way in securing a lease signing from a high-tech, fast-moving company looking for a new home. It’s an asset that’s becoming increasingly essential for landlords to make part of their pitch upfront.

21st century companies like Vice, Vayner Media, BuzzFeed, Kickstarter, FanDuel, and Mashable require the fastest and most consistently reliable high-speed Internet to transmit streaming video and breaking news, and they'll accept nothing less. Having options available to provide Internet services that’s built for the demands of business is a pre-emptive step in attracting these companies.

An Easy Addition

From a logistical standpoint, installing a premium point-to-point Internet provider like Rainbow Broadband means you'll have a rooftop-mounted microwave system that’s out-of-sight, energy-efficient and extremely safe - with a smooth and minimally invasive onboarding process. It’s an efficient process that has the confidence of top real estate developers like Durst and Related Companies, which host Rainbow Broadband customers in their buildings. (For more info, see how a Rainbow Broadband install works. Also see the top six questions prospective tenants ask about Internet connectivity when moving into a building.)

Once a high-speed Internet provider is readily available onsite, it's a powerful draw that can attract new tenants and make your current tenants happier - leading to a higher retention rate, less turnover, and more referrals. And with leasing activity slowing down for New York City office buildings in the first half of 2016, concessions and incentives are more important than ever to building managers

Making microwave-based high-speed Internet service has never been easier. That’s what makes experienced providers like Rainbow Broadband a direct path to tenant satisfaction and retention for buildings across NYC. 

Bark & Co Gets Room to Grow with High Speed Internet From Rainbow Broadband

 
Bark & Co logo
 

Made-for-NYC Network Connects Multiple Offices, Supports Rapid Company Expansion

NEW YORK – Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by dog lifestyle brand Bark & Co.

Launched in 2012 with the mission of making dogs everywhere happier and healthier, Bark & Co has fetched remarkable success on the strength of its flagship offering, BarkBox, a monthly box of toys and treats. As the staff expands in Bark & Co’s New York City and Columbus, OH offices, Rainbow Broadband has been key to clear connections and ongoing innovation.

Clear Conference Lines

With the company’s central offices in Manhattan’s startup-friendly Chinatown neighborhood, Bark & Co depends on Rainbow Broadband’s fast Gigbabit connection to facilitate real-time communication among the employees in both cities, which stands at a 150+ headcount and rapidly growing.

“Rainbow Broadband really extended our network, so we can be sure that our wireless Internet is capable of accommodating all of our employees,” says Nikki Richard, Efficiency Manager for Bark & Co. “Adding conference lines was a very important part of that equation. Our employees need to have a reliable connection where they can clearly hear and see each other, whether they’re talking to vendors or employees at our other office via Google hangouts.

“Before we had Rainbow Broadband, employees were using their personal cell phones to call vendors and clients. Having access to fast, reliable Internet makes communications much more consistent, which saves time and money.” 

Streamlining Customer Service & Live Video

Bark & Co depends on the superior point-to-point Internet of Rainbow Broadband to make every department move as fast as possible. “We are an e-commerce site, so speed is really important to us for many reasons,” Richard notes. “We have product design and fulfillment, as well as customer service which requires fast response times so all of our customers understand that we’re working with them to address issues quickly.

“Video is also playing an increasingly major role for us. Rainbow Broadband has enabled us to have faster download rates for streaming live video to outlets like Facebook Live.”

An Asset Behind the Scenes

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

Rainbow Broadband’s elite customer service takes reliability to the next level. “I love that I can call Rainbow with a direct line to my account manager, or if I email them they’ll get back to me within minutes,” Richard says. “Bark & Co is growing, but we’re still a startup. I like to think of Rainbow Broadband as a ninja operating out of sight, helping us to run smoothly and efficiently.”