StarShop Reboots Shopping with High-Speed Internet from Rainbow Broadband

The way people shop is ready for an overhaul, and StarShop is making it happen. Based out of their Times Square offices, StarShop’s online mobile shopping platform effortlessly connects consumers with celebrity product lines, for immediate access to apparel, exercise gear and more from famed tastemakers.

Live From Times Square

With offices and a busy production studio overlooking Times Square below, StarShop needed a high-speed Internet connection that could move huge data and video files at top speed. They chose the Gigabit services of Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses.

“StarShop is in the process of rebooting shopping,” says Marvin Segel, COO of StarShop. “We’re optimized for mobile and e-commerce, based on shopping via the stars and not just focused on products. Our broadband demands are significant because we’re constantly sending huge files: The average StarShop PowerPoint presentation is well over 500 GB because of the video files that it contains – we need the capacity to move large amounts of data and Rainbow Broadband is how we do that.

“The strong Internet connection is also very important to us in enabling great Wi-Fi. If we’re demonstrating to a conference room full of VIPs, we want the StarShop app to open quickly and work well. Our reliable Internet connection from Rainbow Broadband makes it happen every time.”

At the Ready

Rainbow Broadband’s role expanded when they installed VoIP phones at StarShop, a reflection of confidence in their dedicated service and support. “The biggest measure of a good company is that you can call them and they respond immediately,” Segel says. “With Rainbow Broadband, it’s just one call to your salesperson and it’s done.”

For Segel and his growing team at StarShop, Rainbow Broadband is a New York City Internet service provider (ISP) that brings a triple play of benefits. “Speed, service and reliability are critical in today’s business world,” he states. “When you’re in the technology space, you need people that can support you the way Rainbow Broadband does.”

Xconomy: Rainbow Broadband Leads Brooklyn Fixed Wireless Charge

Williamsburg Bridge - Image By Xconomy New York

Williamsburg Bridge - Image By Xconomy New York

Rainbow Broadband’s new Brooklyn hub was featured on the business and technology site Xconomy on December 6th. See Quincy Snowdon’s in-depth article here.

The article also appeared on Digital.NYC.

Rainbow Broadband Announces Availability of High-Speed Internet for Hudson Yards Commercial Tenants

Businesses in Newly Built Tower Can Now Benefit from Gigabit-Speed and Managed Services from Made-for-NYC Network

Rainbow Broadband, a premium point-to-point Internet provider, has announced the availability of its high-speed Internet service to Hudson Yards. Commercial tenants in the newly built 10 Hudson Yards tower have immediate access to Rainbow Broadband's gigabit-speed Internet and managed network services.

Developed by Related Companies, Hudson Yards is the largest private real estate development in United States history, with 10 Hudson Yards bringing 1.7 million square feet of commercial real estate to Manhattan. Rainbow Broadband customers onsite include VaynerMedia and Control Group.

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its microwave broadband architecture it can to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months.

“Choice in high-speed Internet providers is a benefit the commercial tenants expect at 10 Hudson Yards,” says Russ Hamm, President of Rainbow Broadband. “Hudson Yards is a remarkable addition to New York City. We are already providing tenants at 10 Hudson Yards with high-speed Internet and managed services, and look forward to powering many more businesses there.”

A Cloudy Outlook for Businesses – High Speed Internet Can Help

The business world has been in the midst of a slow shift to the cloud for years now, and there’s a good chance that includes you as well. If you’ve used Dropbox, Google Docs, iCloud, Slack, Netflix, Box, or Salesforce, then you’re in the cloud – the software and platforms that run on the Internet rather than locally on your computer.

So as more and more businesses begin relying on these tools, the results of a fascinating new report on the shift to cloud computing from management consulting group McKinsey & Co. should come as no surprise. Here are a few of their notable findings.

  • Over the next three years, enterprises will make a notable shift from building IT to consuming IT.
  • In 2015, 77% of companies used traditionally built IT infrastructure as their primary environment for at least one workload. That percentage is expected to drop to 43% in 2018.
  • "Enterprises are planning to transition IT workloads to hybrid cloud infrastructure at a significant rate and pace, with off-premise environments seeing the greatest growth in adoption."
  • "The ripple effects of the cloud will continue across the enterprise IT vendor landscape."

Other research shows a similar trend: a recent survey of 6,159 executives (conducted by IDC and sponsored by Cisco) found that nearly 70% of the organizations surveyed are using cloud "to help drive business outcomes," up from 42% in 2015. The reasons listed in both reports focus on an increased need for security and a greater number of cloud-native applications and Internet of Things (IoT) cloud-based solutions.

The Cloud Connection

Chief among all the factors to consider when deciding if your business should take the leap into the cloud is if your Internet connection can handle it.

It goes without saying that relying on a cloud service is fundamentally different than traditionally built infrastructure, with research by Integra Telecom finding that 45% of organizations surveyed cited bandwidth requirements as a barrier to adopting cloud-based computing, and a Cisco survey finding that global cloud traffic (the fastest growing component of data center traffic), was expected to grow to 5.3 zettabytes in 2017, up from 1.2 in 2012.

What this all means is that you're going to need an extremely fast and reliable Internet connection to successfully run a business via the cloud. Rainbow Broadband can you get fully set up with a high-bandwidth Internet connection - up to 10 Gbps symmetrical - within days, and has been powering innovative New York City companies for over a decade, including Twitter, VaynerMedia, Vice, WeWork, BuzzFeed, and more. Rainbow’s services have been cited as vital to successful cloud-dependent tech companies such as Bark & Co, Offerpop, and Hightower.

So if your company is among that 33% of those that will be floating away from traditional IT infrastructure before 2018, be sure you have the broadband to back it up.

Rainbow Broadband Powers Fashion Week Events for Coach and More

New York Fashion Week is more plugged in than ever before, with shows broadcast live in virtual reality (VR), and everyone from Snapchat to Instagram and Google getting intensely involved.

Rainbow Broadband is giving a serious boost to the buzz around collections on runways throughout the city: With its expertise in connecting NYC events, Rainbow is the reliable choice to provide plenty of bandwidth, even at logistically challenging locations.

Using its high-speed network made specifically for NYC, Rainbow Broadband supplied Gigabit services to Coach for a Fashion Week show held at Pier 76 in Hudson River Park. It also supported a Fashion Week happening in Manhattan’s famed Meatpacking District that featured lines from several designers.

With its ability to quickly set up dependable Internet connections for events, Rainbow Broadband established Wi-Fi networks that allowed hundreds of journalists and tastemakers to instantly share their experience via social media. Live streaming was also supported via multiple hard lines in both locations, while symmetrical bandwidth enables extremely fast upload times.

“Livestreaming of new collections from New York Fashion Week is becoming the norm,” says Russ Hamm, President of Rainbow Broadband. “Simultaneously, real-time social media posting from audiences are a part of designers’ global marketing strategies. Robust broadband at the event site is essential to ensuring that everything works exactly as planned.”  

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported top brands including Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Making Your Tenants Happier and Property More Valuable With High-Speed Internet

Throughout New York City and the rest of the country, the commercial real estate landscape is extremely competitive, and the slightest advantage in amenities, location or cost can give one building the clear edge. A potential clinching factor that often goes unmentioned in conversations between building managers and prospective tenants is high-speed Internet.

The availability of a reliable, high-speed Internet connection - or the option between several - can go a long way in securing a lease signing from a high-tech, fast-moving company looking for a new home. It’s an asset that’s becoming increasingly essential for landlords to make part of their pitch upfront.

21st century companies like Vice, Vayner Media, BuzzFeed, Kickstarter, FanDuel, and Mashable require the fastest and most consistently reliable high-speed Internet to transmit streaming video and breaking news, and they'll accept nothing less. Having options available to provide Internet services that’s built for the demands of business is a pre-emptive step in attracting these companies.

An Easy Addition

From a logistical standpoint, installing a premium point-to-point Internet provider like Rainbow Broadband means you'll have a rooftop-mounted microwave system that’s out-of-sight, energy-efficient and extremely safe - with a smooth and minimally invasive onboarding process. It’s an efficient process that has the confidence of top real estate developers like Durst and Related Companies, which host Rainbow Broadband customers in their buildings. (For more info, see how a Rainbow Broadband install works. Also see the top six questions prospective tenants ask about Internet connectivity when moving into a building.)

Once a high-speed Internet provider is readily available onsite, it's a powerful draw that can attract new tenants and make your current tenants happier - leading to a higher retention rate, less turnover, and more referrals. And with leasing activity slowing down for New York City office buildings in the first half of 2016, concessions and incentives are more important than ever to building managers

Making microwave-based high-speed Internet service has never been easier. That’s what makes experienced providers like Rainbow Broadband a direct path to tenant satisfaction and retention for buildings across NYC. 

Bark & Co Gets Room to Grow with High Speed Internet From Rainbow Broadband

 
Bark & Co logo
 

Made-for-NYC Network Connects Multiple Offices, Supports Rapid Company Expansion

NEW YORK – Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by dog lifestyle brand Bark & Co.

Launched in 2012 with the mission of making dogs everywhere happier and healthier, Bark & Co has fetched remarkable success on the strength of its flagship offering, BarkBox, a monthly box of toys and treats. As the staff expands in Bark & Co’s New York City and Columbus, OH offices, Rainbow Broadband has been key to clear connections and ongoing innovation.

Clear Conference Lines

With the company’s central offices in Manhattan’s startup-friendly Chinatown neighborhood, Bark & Co depends on Rainbow Broadband’s fast Gigbabit connection to facilitate real-time communication among the employees in both cities, which stands at a 150+ headcount and rapidly growing.

“Rainbow Broadband really extended our network, so we can be sure that our wireless Internet is capable of accommodating all of our employees,” says Nikki Richard, Efficiency Manager for Bark & Co. “Adding conference lines was a very important part of that equation. Our employees need to have a reliable connection where they can clearly hear and see each other, whether they’re talking to vendors or employees at our other office via Google hangouts.

“Before we had Rainbow Broadband, employees were using their personal cell phones to call vendors and clients. Having access to fast, reliable Internet makes communications much more consistent, which saves time and money.” 

Streamlining Customer Service & Live Video

Bark & Co depends on the superior point-to-point Internet of Rainbow Broadband to make every department move as fast as possible. “We are an e-commerce site, so speed is really important to us for many reasons,” Richard notes. “We have product design and fulfillment, as well as customer service which requires fast response times so all of our customers understand that we’re working with them to address issues quickly.

“Video is also playing an increasingly major role for us. Rainbow Broadband has enabled us to have faster download rates for streaming live video to outlets like Facebook Live.”

An Asset Behind the Scenes

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

Rainbow Broadband’s elite customer service takes reliability to the next level. “I love that I can call Rainbow with a direct line to my account manager, or if I email them they’ll get back to me within minutes,” Richard says. “Bark & Co is growing, but we’re still a startup. I like to think of Rainbow Broadband as a ninja operating out of sight, helping us to run smoothly and efficiently.”

Offerpop Propels UGC Marketing with the Dependability of High Speed Internet from Rainbow Broadband

Network Handles Intensive Video & Data Demands for Fast-Growing UGC SaaS Platform

Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by marketing innovators Offerpop.

As creators of a fast-growing user-generated content (UGC) marketing software-as-a-service (SaaS) platform, Offerpop empowers brands to encourage and leverage user-generated content during every stage of the buyer journey. Working from its Park Avenue offices in NYC’s Flatiron District, Offerpop is empowered in turn by high speed Internet, which must be always available for its 145 employees there and the customers they engage with daily.         

“Everything at Offerpop is cloud-based: There isn’t one server onsite,” says Elvis Ortiz, IT Manager of Offerpop. “The Internet is everything, so if we have downtime the whole company stops working. Six months ago we needed to augment our high speed Internet service with additional connectivity, which proved to be more challenging than I initially expected.”

Offerpop was told by the incumbent cable provider that a fiber install would take six months, which was far too long for Ortiz’ aggressive schedule. “I needed it in two weeks, not half a year,” Ortiz says. “I found the only provider that could get us connected that quickly was Rainbow Broadband. Within two weeks they had us up and running.”

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

The speed and reliability of Rainbow Broadband’s 250 Mbps link assures maximum uptime for Offerpop’s sales force and development team. “When our developers are deploying changes, they need a big pipe,” explains Ortiz. “We also have a lot of interaction with agencies to help with customer implementation, so we do a lot of Web training. There are seminars, Google Hangouts, and we videoconference frequently with an office in London, so a full 20% of our bandwidth gets dedicated to video compression.

“It was essential to minimize downtime for any of those groups,” he continues. “If the salespeople aren’t connected we’re losing money. I sit right next to Offerpop’s CEO, and I don’t like him saying to me, ‘We don’t have any Internet?’ Having Rainbow Broadband is how I avoid that question.”

Coach New York Fashion Week Event is Powered by Rainbow Broadband

New York Fashion Week is all about standing out from the crowd -- and luxury designer Coach found a way.

The brand’s newest line, Coach 1941, was launched in a show held on September 15, 2015 at New York City’s famed High Line on the West Side. Rainbow Broadband’s experience in connecting NYC events made it the choice to provide ample bandwidth for the logistically challenging location.

Using its carrier class fixed wireless network, Rainbow Broadband supplied a fast 50 Mbps connection which made it possible for Coach to stream the show live worldwide in HD video. A Wi-Fi network was also established in the temporary structure over the Hudson yards, allowing hundreds of journalists and tastemakers to instantly share their experience via social media – activity was heavy on #coachspring2016 throughout the show.

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported global brands including Google, Microsoft, HP, Samsung, Mercedes-Benz Fashion Week, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.