StarShop Reboots Shopping with High-Speed Internet from Rainbow Broadband

The way people shop is ready for an overhaul, and StarShop is making it happen. Based out of their Times Square offices, StarShop’s online mobile shopping platform effortlessly connects consumers with celebrity product lines, for immediate access to apparel, exercise gear and more from famed tastemakers.

Live From Times Square

With offices and a busy production studio overlooking Times Square below, StarShop needed a high-speed Internet connection that could move huge data and video files at top speed. They chose the Gigabit services of Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses.

“StarShop is in the process of rebooting shopping,” says Marvin Segel, COO of StarShop. “We’re optimized for mobile and e-commerce, based on shopping via the stars and not just focused on products. Our broadband demands are significant because we’re constantly sending huge files: The average StarShop PowerPoint presentation is well over 500 GB because of the video files that it contains – we need the capacity to move large amounts of data and Rainbow Broadband is how we do that.

“The strong Internet connection is also very important to us in enabling great Wi-Fi. If we’re demonstrating to a conference room full of VIPs, we want the StarShop app to open quickly and work well. Our reliable Internet connection from Rainbow Broadband makes it happen every time.”

At the Ready

Rainbow Broadband’s role expanded when they installed VoIP phones at StarShop, a reflection of confidence in their dedicated service and support. “The biggest measure of a good company is that you can call them and they respond immediately,” Segel says. “With Rainbow Broadband, it’s just one call to your salesperson and it’s done.”

For Segel and his growing team at StarShop, Rainbow Broadband is a New York City Internet service provider (ISP) that brings a triple play of benefits. “Speed, service and reliability are critical in today’s business world,” he states. “When you’re in the technology space, you need people that can support you the way Rainbow Broadband does.”

Rainbow Broadband Powering Al Roker’s The LiveFronts Conference, October 25 In NYC

Rainbow Broadband, a carrier class network made specifically to meet the needs of New York City’s media-driven businesses and events, has been chosen to power The LiveFronts event in New York City on Tuesday, October 25. The event, created by Roker Media in conjunction with BRaVe Ventures, brings together content creators, executives, advertisers and innovators to share insights around the current and future states of live streaming. More details below:

WHAT: The LiveFronts

WHEN: Tuesday, October 25, 10am

WHERE: The Vine at the Kimpton Hotel Eventi, 849 Ave. of the Americas, New York, NY 10001 (Directions)

AGENDA: http://www.thelivefronts.com/sessions/

The LiveFronts will feature a series of speakers, interactive demos, panels and other programming aimed at educating and connecting all players in the live streaming ecosystem. Speakers include VaynerMedia’s Gary Vaynerchuk, Roker Media and The Today Show’s Al Roker, CBSN anchor Josh Elliott, journalists from outlets like Ad Age and Wall Street Journal, and executives from innovative companies like YouNow, Mashable, Cheddar, and Twitch.

Over the past eleven years, Rainbow Broadband has established itself as one of New York City's largest and most experienced high-speed Internet providers. Many of the fastest growing companies in industries including social media, digital production, and finance rely on Rainbow Broadband’s network, including, Twitter, Buzzfeed, Kickstarter, and Samsung.

Making Your Tenants Happier and Property More Valuable With High-Speed Internet

Throughout New York City and the rest of the country, the commercial real estate landscape is extremely competitive, and the slightest advantage in amenities, location or cost can give one building the clear edge. A potential clinching factor that often goes unmentioned in conversations between building managers and prospective tenants is high-speed Internet.

The availability of a reliable, high-speed Internet connection - or the option between several - can go a long way in securing a lease signing from a high-tech, fast-moving company looking for a new home. It’s an asset that’s becoming increasingly essential for landlords to make part of their pitch upfront.

21st century companies like Vice, Vayner Media, BuzzFeed, Kickstarter, FanDuel, and Mashable require the fastest and most consistently reliable high-speed Internet to transmit streaming video and breaking news, and they'll accept nothing less. Having options available to provide Internet services that’s built for the demands of business is a pre-emptive step in attracting these companies.

An Easy Addition

From a logistical standpoint, installing a premium point-to-point Internet provider like Rainbow Broadband means you'll have a rooftop-mounted microwave system that’s out-of-sight, energy-efficient and extremely safe - with a smooth and minimally invasive onboarding process. It’s an efficient process that has the confidence of top real estate developers like Durst and Related Companies, which host Rainbow Broadband customers in their buildings. (For more info, see how a Rainbow Broadband install works. Also see the top six questions prospective tenants ask about Internet connectivity when moving into a building.)

Once a high-speed Internet provider is readily available onsite, it's a powerful draw that can attract new tenants and make your current tenants happier - leading to a higher retention rate, less turnover, and more referrals. And with leasing activity slowing down for New York City office buildings in the first half of 2016, concessions and incentives are more important than ever to building managers

Making microwave-based high-speed Internet service has never been easier. That’s what makes experienced providers like Rainbow Broadband a direct path to tenant satisfaction and retention for buildings across NYC. 

2016 CE Week Builds Buzz with High Speed Internet from Rainbow Broadband

For companies looking to launch their Q3 and Q4 consumer electronics offerings right, New York City’s CE Week is the premier event.

On June 21-23, 2016 CE Week captivated 3,000+ qualified market influencers, including press, trade affiliates, buyers, bloggers, investors, educators, and more. Held at Chelsea’s Metropolitan Pavilion, the show puts maximum demand on bandwidth from nonstop live streaming video and social media sharing.

2016 CE Week’s need for high speed internet was satisfied by Rainbow Broadband, whose network was made specifically to meet the needs of NYC businesses and events. Rainbow Broadband used their network expertise to supply a fast 500 Mbps symmetrical connection to the show, powering 13 WiFi access points and 12 hard lines.

As a result, attendees and staff could seamlessly stream even HD video and audio at top speed using their portable devices, tablets, and computers.

In 11+ years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported international brands including Google, Microsoft, HP, Samsung, Mercedes-Benz Fashion Week, The Global Citizen Festival, Women in the World, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple WIFI networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Offerpop Propels UGC Marketing with the Dependability of High Speed Internet from Rainbow Broadband

Network Handles Intensive Video & Data Demands for Fast-Growing UGC SaaS Platform

Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by marketing innovators Offerpop.

As creators of a fast-growing user-generated content (UGC) marketing software-as-a-service (SaaS) platform, Offerpop empowers brands to encourage and leverage user-generated content during every stage of the buyer journey. Working from its Park Avenue offices in NYC’s Flatiron District, Offerpop is empowered in turn by high speed Internet, which must be always available for its 145 employees there and the customers they engage with daily.         

“Everything at Offerpop is cloud-based: There isn’t one server onsite,” says Elvis Ortiz, IT Manager of Offerpop. “The Internet is everything, so if we have downtime the whole company stops working. Six months ago we needed to augment our high speed Internet service with additional connectivity, which proved to be more challenging than I initially expected.”

Offerpop was told by the incumbent cable provider that a fiber install would take six months, which was far too long for Ortiz’ aggressive schedule. “I needed it in two weeks, not half a year,” Ortiz says. “I found the only provider that could get us connected that quickly was Rainbow Broadband. Within two weeks they had us up and running.”

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

The speed and reliability of Rainbow Broadband’s 250 Mbps link assures maximum uptime for Offerpop’s sales force and development team. “When our developers are deploying changes, they need a big pipe,” explains Ortiz. “We also have a lot of interaction with agencies to help with customer implementation, so we do a lot of Web training. There are seminars, Google Hangouts, and we videoconference frequently with an office in London, so a full 20% of our bandwidth gets dedicated to video compression.

“It was essential to minimize downtime for any of those groups,” he continues. “If the salespeople aren’t connected we’re losing money. I sit right next to Offerpop’s CEO, and I don’t like him saying to me, ‘We don’t have any Internet?’ Having Rainbow Broadband is how I avoid that question.”

Coach New York Fashion Week Event is Powered by Rainbow Broadband

New York Fashion Week is all about standing out from the crowd -- and luxury designer Coach found a way.

The brand’s newest line, Coach 1941, was launched in a show held on September 15, 2015 at New York City’s famed High Line on the West Side. Rainbow Broadband’s experience in connecting NYC events made it the choice to provide ample bandwidth for the logistically challenging location.

Using its carrier class fixed wireless network, Rainbow Broadband supplied a fast 50 Mbps connection which made it possible for Coach to stream the show live worldwide in HD video. A Wi-Fi network was also established in the temporary structure over the Hudson yards, allowing hundreds of journalists and tastemakers to instantly share their experience via social media – activity was heavy on #coachspring2016 throughout the show.

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported global brands including Google, Microsoft, HP, Samsung, Mercedes-Benz Fashion Week, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.