Amazon AWS, Symantec Now Peering with Rainbow Broadband

Rainbow Broadband, a high-speed carrier class network, has added to its peering connections with Amazon AWS and Symantec. Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. Symantec provides security and information management systems to individual customers, small businesses, and global organizations. Peering gives Rainbow Broadband clients direct connections with these critical business services.

Other previously announced peering relationships include Apple, Google, Netflix, Yahoo!, Digital Ocean and Linode, providing Rainbow Broadband customers with exceptionally fast access to some of the world’s most vital content providers.

These relationships are enabled by Rainbow Broadband’s PoP (point of presence) at 325 Hudson, a media hub and Netrality Properties-managed carrier-neutral interconnection facility.

Roker Media & BRaVe Ventures Advance Live Video with LiveFronts Showcase Event, Powered by Rainbow Broadband

From Facebook Live and Periscope to YouNow and Twitch, advancements in live streaming video continue to move at a rapid pace and emerge as its own powerful medium. To highlight this growth, Al Roker’s recently formed live streaming network Roker Media and strategic advisory firm BRaVe Ventures held the first ever LiveFronts event on October 25th in New York City, providing a new twist on the TV upfronts that give advertisers an early look at networks’ new programs. With “LiveFronts” showcasing the opportunities available for marketers and content producers on streaming platforms all day via HD video, it was imperative that the event’s broadband be extremely fast and reliable – onstage, in the audience, and backstage – to fully share this new medium’s potential.

Bandwidth Demands

While BRaVe Ventures knew that the venue they selected, the Vine at the Kimpton Hotel Eventi in midtown Manhattan, would be prepared in every other respect to host their invite-only audience, they needed to ensure that they had a broadband provider on board with experience delivering in high-demand situations.

“We realized early on: We cannot authentically be an event about live streaming and not live stream,” says Jennifer Kavanagh, Principal of BRaVe Ventures. “There were going to be a significant number of people who would be live streaming themselves – many influencers, live streaming partners, speakers, and audience members – and it was very important to us that we democratized access to the event. In order to support the whole ecosystem, it was clear we needed a partner to assure a fast, reliable Internet connection.”

Identifying the Right Provider

An Internet failure – even for a moment – was not an option, or it would undermine their message that live streaming has officially arrived.

In fact, the concept of LiveFronts was poised to put unprecedented strain on a high-speed network, with extreme bandwidth needed to both upload and download HD-quality video in real time across a private WiFi network. “Most venues are not prepared to support the needs of LiveFronts,” Kavanagh explains. “We knew we needed a best-in-class carrier that was experienced in working with cutting edge New York City events.”

The provider that met the stringent criteria for LiveFronts was Rainbow Broadband, whose expertise in connecting pressure-packed events runs deep. In over 10 years of proven experience as a carrier class network made specifically to meet the needs of New York City’s media and data-driven businesses, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions for top brands including Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more.

The Event Connection

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. It can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

The company worked closely with Kavanagh, Roker Media’s Chief Adviser Ronald C. Pruett, Jr., and their teams to ensure that LiveFronts would stream exactly as planned. “We needed to partner with a broadband provider who had experience with this type of massive undertaking, who understood how fast and 100% consistent the connections needed to be,” said Pruett. “It was absolutely vital that we were on the same page.”

Rainbow Broadband seamlessly connected the event to its Gigabit network, maintaining a fast-moving connection that recorded zero failures throughout the day, even as LiveFronts produced some of the heaviest traffic it had ever seen: At one point, presenters and attendees shared 40 Gb of HD video and audio in under an hour.

“Through our relationship with Rainbow Broadband, we learned what it really takes to support an event like this – it goes far beyond your standard network, or even just a superior one,” Kavanagh says. “The bandwidth considerations weren’t only about making the event available for viewing, but doing it in full HD. So it’s not just the load that the network can handle, but the level of quality that allowed us to capture and stream all day – that’s why so many people watched the action at LiveFronts and stayed with us. Rainbow Broadband helped us achieve the high resolution we needed to deliver value and engage the audience.”

A Productive Partner

LiveFronts made the desired impact: The event trended on Twitter, and convinced the content creators, executives, advertisers and innovators onsite that a return run was required in 2017.

Al Roker himself was very pleased with the way the event unfolded: “With LiveFronts, we set out to raise the stakes for live streaming not just by demonstrating all of the innovative ways people are using it but by doing it seamlessly in front of a live audience that is also using it seamlessly,” said Roker. “Thankfully, it went off without a hitch and everyone, from myself to the speakers to the audience, was doing everything they needed to do at very impressive speeds.”

 LiveFronts demonstrated that the evolution of live video production is leading rapidly to a world without mult boxes and complicated broadcast infrastructure. Instead, reaching global audiences in real time now starts with strong WiFi, people who want to Periscope – and, of course, killer content.                  

“Our hope is that events like this will encourage attendees to live stream more and more,” notes Kavanagh. “Rainbow Broadband acted very much like a partner with us from Day One. This is not a turnkey process: Every venue is different, every event need is custom, and it required not only a lot of communication on their part with stakeholders to make sure everyone was on the same page, but actual physical visits to the venue, including the final walkthrough to confirm that everything was in place, from top to tail.”

“LiveFronts confirmed that live streaming video has quickly evolved into an influential medium all its own,” says Russ Hamm, President of Rainbow Broadband. “We expect that soon the majority of events will have these heightened levels of live video production elements, and Rainbow is ready to support this increased broadband demand.”

For Roker Media and BRaVe Ventures, Rainbow Broadband played a key role in making LiveFronts a success out of the gate, and creating a blueprint for many more adventures in live streaming. “I was relieved to know from the start that LiveFronts would go very smoothly, which it did,” Kavanagh says. “It showed me that when you get this right and support the live stream properly, you can realize an incredible level of engagement in Year One of a B2B event.

“A viewer told me afterward, ‘This is the classroom of the future.’ That’s a real statement about the approach we took to accessibility, and to supporting LiveFronts at a very high level. We accomplished that with Rainbow Broadband.”       

Rainbow Broadband Brings High-Speed Internet To Brooklyn Businesses With New Williamsburg Hub, Its First Outside Manhattan

Event Company Industria Among First Connected In Fast-Growing Williamsburg

Rainbow Broadband, a carrier class network made specifically to meet the needs of New York City’s media and data-driven businesses, has significantly expanded its reach with its new Brooklyn distribution hub, bringing reliable, high-speed Internet to customers in the rapidly growing commercial area of Williamsburg and its surrounding neighborhoods.

The Brooklyn hub, located near Wythe Ave., is currently providing Internet to Industria, a multi-studio event complex and event equipment rental company (located in Williamsburg), with other companies being connected to Gigabit services in the weeks ahead.  

The Brooklyn hub is Rainbow’s 13th in New York City and the first outside of Manhattan, providing microwave broadband connections to more than 300 buildings throughout Manhattan, Brooklyn and western Queens. Not only is point-to-point microwave faster and more dependable than fiber broadband connections, it is quicker to deploy since no digging is required – a roof antenna delivers the connection directly to the building.

“Brooklyn, particularly the Williamsburg area, is a fast-growing and vital center for New York City tech and media companies,” Russ Hamm, President of Rainbow Broadband, said. “High-quality internet connections are essential for their businesses, and so Rainbow will be there for them just as we have been for our Manhattan customers for over a decade.”   

“Working with Rainbow is a pleasure,” Costanza Musumeci, Studio Manager at Industria, said. “Their team is extremely professional, efficient and patient— a rare combination. They always go out of their way to provide excellent service and show great flexibility to meet the unique needs of our business. We trust them and strongly recommend them.”

Over the past ten years, Rainbow Broadband has established itself as one of New York City's largest and most experienced high-speed Internet providers. Many of the fastest growing companies in industries including social media, digital production, and finance rely on Rainbow Broadband’s network, including Twitter, Buzzfeed, Kickstarter, and Vayner Media.

Xconomy: Rainbow Broadband Leads Brooklyn Fixed Wireless Charge

 Williamsburg Bridge - Image By Xconomy New York

Williamsburg Bridge - Image By Xconomy New York

Rainbow Broadband’s new Brooklyn hub was featured on the business and technology site Xconomy on December 6th. See Quincy Snowdon’s in-depth article here.

The article also appeared on Digital.NYC.

“Game of Thrones: Behind the Scenes” Event Connects with Rainbow Broadband

The “Game of Thrones” universe just conquered the streets of New York City. Astor Place in the East Village morphed into an interactive “Game of Thrones” village for two days in November, as HBO celebrated the DVD release of their flagship show’s sixth season.

Gigabit Internet services from Rainbow Broadband helped make the event happen, as fans were immersed in “Thrones” highlight moments via virtual reality (VR), green screens, and props and costumes from the show. GOT-themed structures surrounded the famous downtown rotating Cube landmark, including a Dothraki hut, odes to Hodor, VR “battle training” in Castle Black, and photo opportunities on an authentic Iron Throne.

With its expertise in connecting NYC events, Rainbow Broadband is the reliable choice to provide plenty of bandwidth, even at logistically challenging locations and for data-intensive VR applications. Using its high-speed network made specifically for NYC to power the event, dubbed Game of Thrones: Season 6 – Behind the Scenes, Rainbow linked the production to Gigabit services and established Wi-Fi networks that gave attendees fast Internet access for immediate social media sharing.

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Producing Virtual Reality: The Broadband Demands

Virtual reality has become real.

Woman in virtual reality

From tech and business to art and education, the rising popularity of VR is changing the way people sell products, tell stories, play games, view their politicians, and more, with products like Oculus Rift, HTC Vive, Samsung's Gear VR, Playstation VR, and Google Daydream leading the way. A recent Nielsen survey of 8,000 consumers found that nearly 25 percent said they will likely use or purchase VR in the next year, and another 20 percent expressed interest after learning the basics.

The innovations are thrilling: National Geographic is allowing people roaming the streets of New York to experience what it’s like to roam the surface of Mars, thanks to state-of-the-art VR; a charter school is building the nation’s first-ever virtual chemistry lab, in which students virtually "use chemicals like sulfuric acid or mercury or lead that we can’t use with 10th-grade students in actual reality," and can go "all the way into molecules." Meanwhile, Apple is hiring new employees focused on virtual reality and augmented reality (somewhere between reality and virtual reality), in addition to the hundreds of VR and AR workers they already employ; and Hollywood is embracing VR as a groundbreaking new way to tell stories.

VR + NYC

As always, New York City is right in the mix, particularly in the media realm. The New York Times recently announced NYT VR, a collaboration with Google to produce a collection of virtual reality films that can be seen through a Google Cardboard headset concerning news and current events. Earlier this year, The Huffington Post bought the VR company RYOT to expand its content offerings.

In fact, a total of seventeen publisher presentations at this year's NewFronts - in which digital media companies present their platforms to potential advertisers - included VR and AR as areas worth investment.  Additionally, startups focused on VR have been sprouting up throughout New York, including VR sports broadcasting startup LiveLike as well as IrisVR, InsiteVR, Littlstar, and more.

Speed Bump

But whether it’s a major media company or a small startup, working with VR or AR is not always a fast and seamless task. Given the immersive, fast-changing worlds presented by VR technology, upload and download speeds must be lightning fast in order for technologists to create VR content and for users to have a worthwhile experience in them. A Forbes writer even posited that in order for it to accurately represent the human experience, virtual reality would have to transmit data at 5.2 gigabytes per second - the speed humans can process sound and light. 

While that specific number is up for debate, the fact that reliable high speed Internet will be a necessity for VR technology is not. Advocates are already lobbying politicians on the subject, with Larry Irving and Jamaal Simmons writing in Re/code that "virtual reality will require new and upgraded broadband networks, both wired and wireless, that will be capable of satisfying future bandwidth needs of the technology, which consumes massive amounts of data."

A Real High-Speed Resource

Rainbow Broadband has been powering innovative, high-tech New York businesses for over a decade, and can get VR creators set up with a high-bandwidth Internet connection - up to 10 Gbps symmetrical -  in just days or weeks, instead of months. (Yes, that's faster than the aforementioned speed that humans process sound and light!)

As a demonstration of the magic of VR – and how to make it happen – Rainbow Broadband just powered National Geographic’s out-of-this-world exhibit in New York celebrating the release of its new Mars miniseries. The exhibit offers a firsthand look of the Red Planet, with visitors donning VR headsets and hopping into a simulator to experience what it would be like to land on the Red Planet in a spaceship. Visitors were also able to simulate the feeling of roaming the Mars landscape, with VR headsets and anti-gravity treadmills lending to the amazingly authentic experience.

Additionally, you can read here for details on how Rainbow's dependable infrastructure has allowed technologists at the New Museum's forward-thinking incubator, NEW INC, to flourish, for example.

As VR continues to make its way into more studios, offices, newsrooms, labs, and museums, a reliable, ultra-high-speed, symmetrical broadband connection is crucial to making the most out of what VR has to offer. 

Looker “Join” Conference Delivers Innovative Data with Rainbow Broadband

Data was the star of the show at Join, the first multi-day conference put on by data and analytics platform Looker. Promising to “Disrupt with Data,” the sold-out two-day event was held on Manhattan’s West Side.   

Dependable high-speed Internet was essential for Join, and Rainbow Broadband was the venue’s choice to ensure the data flowed seamlessly at all times. With its expertise in connecting NYC events, Rainbow is the reliable resource to provide plenty of bandwidth, even at logistically challenging locations.

Rainbow Broadband used its high-speed network made specifically for NYC to power Join, providing Gigabit services and establishing Wi-Fi networks that allowed attendees fast Internet access for immediate social media sharing. A large roster of industry experts benefited from the Wi-Fi and hard lines to lead an intensive agenda of hands-on learning, panels and workshops that lead the way in data gathering and analysis.

“Data analytics tools keep growing in power, functionality and scope,” says Russ Hamm, President of Rainbow Broadband. “These evolving capabilities come with increased bandwidth demands, at events like Looker’s ‘Join’ and every day at businesses throughout NYC.” 

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City events with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Rainbow Broadband Announces Availability of High-Speed Internet for Hudson Yards Commercial Tenants

Businesses in Newly Built Tower Can Now Benefit from Gigabit-Speed and Managed Services from Made-for-NYC Network

Rainbow Broadband, a premium point-to-point Internet provider, has announced the availability of its high-speed Internet service to Hudson Yards. Commercial tenants in the newly built 10 Hudson Yards tower have immediate access to Rainbow Broadband's gigabit-speed Internet and managed network services.

Developed by Related Companies, Hudson Yards is the largest private real estate development in United States history, with 10 Hudson Yards bringing 1.7 million square feet of commercial real estate to Manhattan. Rainbow Broadband customers onsite include VaynerMedia and Control Group.

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its microwave broadband architecture it can to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months.

“Choice in high-speed Internet providers is a benefit the commercial tenants expect at 10 Hudson Yards,” says Russ Hamm, President of Rainbow Broadband. “Hudson Yards is a remarkable addition to New York City. We are already providing tenants at 10 Hudson Yards with high-speed Internet and managed services, and look forward to powering many more businesses there.”

Rainbow Broadband Powering Al Roker’s The LiveFronts Conference, October 25 In NYC

Rainbow Broadband, a carrier class network made specifically to meet the needs of New York City’s media-driven businesses and events, has been chosen to power The LiveFronts event in New York City on Tuesday, October 25. The event, created by Roker Media in conjunction with BRaVe Ventures, brings together content creators, executives, advertisers and innovators to share insights around the current and future states of live streaming. More details below:

WHAT: The LiveFronts

WHEN: Tuesday, October 25, 10am

WHERE: The Vine at the Kimpton Hotel Eventi, 849 Ave. of the Americas, New York, NY 10001 (Directions)

AGENDA: http://www.thelivefronts.com/sessions/

The LiveFronts will feature a series of speakers, interactive demos, panels and other programming aimed at educating and connecting all players in the live streaming ecosystem. Speakers include VaynerMedia’s Gary Vaynerchuk, Roker Media and The Today Show’s Al Roker, CBSN anchor Josh Elliott, journalists from outlets like Ad Age and Wall Street Journal, and executives from innovative companies like YouNow, Mashable, Cheddar, and Twitch.

Over the past eleven years, Rainbow Broadband has established itself as one of New York City's largest and most experienced high-speed Internet providers. Many of the fastest growing companies in industries including social media, digital production, and finance rely on Rainbow Broadband’s network, including, Twitter, Buzzfeed, Kickstarter, and Samsung.

Rocketrip Goes Further With High Speed Internet, Wi-Fi and VoIP Phones from Rainbow Broadband

Made for NYC Network Boosts Bandwidth, Consolidates Key Services for Business Travel Innovators

New York – Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet, Wi-Fi and VoIP phones provider by business travel platform Rocketrip.

When it launched in 2013, Rocketrip was a new startup with a pioneering business travel incentive platform. With the ability to achieve an average 30% savings by employees, it’s not surprising that Rocketrip has caught on quickly. When fast growth created a big appetite for bandwidth, Rainbow Broadband emerged as an essential solution.

The Missing Link

As Rocketrip’s staff size rapidly mushroomed from 15 to over 50 in under 18 months, the company moved from cramped downtown quarters to an expansive new location at 38th Street and Madison Avenue in Midtown. Although the company now had enough space, they realized the building’s standard Internet connectivity was severely lacking.

“The options that the incumbent provider made available to us were terrible – the speeds were subpar and their technology was dated,” recalls Kevin O’Neill, VP, Product & Engineering for Rocketrip. “We’re a technology company, and a big part of our business depends on moving large amounts of data to support our application, which is hosted on Amazon. We needed a reliable high-speed Internet provider to support our backend, and Rainbow Broadband emerged as the ideal partner to do that.”

With its ability to set up Gigabit-speed networks in days, instead of weeks or months, Rainbow Broadband got Rocketrip back to full strength quickly in their new location. “Making our teams wait doesn’t make sense,” O’Neill says. “Rainbow Broadband pulled out all the stops to make the installation as smooth as possible, and they did it in just three days. Rainbow offered some of the fastest options available, along with the stability and reliability that we demand.”

More from Managed Services

Rocketrip’s IT buildout at their new location was made even easier with Rainbow Broadband’s array of managed services, engaging them to set up and maintain the Wi-Fi and VoiP phones onsite. The vital applications are fully supported by Rainbow Broadband's highly experienced engineers, who can not only custom-design an optimized network but also monitor it, identifying and fixing problems before they happen.

“Having all these things come from a single data provider makes things really easy for us,” notes O’Neill. “Rainbow Broadband’s managed services mean I have one point of contact for everything, so I can build a relationship with one vendor as opposed to multiple vendors. That not only saves us time, but allows us to benefit from economies of scale.”   

As Rocketrip continues its upward mobility, Rainbow Broadband is helping to fuel their growth.

“Finding the right vendors is critical to the success of your business,” O’Neill says. “We look for relationships that we can rely on, that help us as a business to solve problems quickly and move faster. Rainbow Broadband fits into that category for us.”

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About Rocketrip:

Rocketrip is the leading tech platform for reducing corporate travel costs. By letting employees keep half of what they save on their business trips, Rocketrip motivates responsible spending. The platform's algorithms integrate a company's travel policy with real-time trip pricing and availability to create a personalized "Budget to Beat" for each trip. Employees book using their favorite travel websites or a travel management company, and Rocketrip provides employers with insights and analytics on company spending, savings and employee travel behavior.

Rocketrip is based in New York City and has received funding from Canaan Partners, Bessemer Venture Partners, Genacast Ventures, Crunchfund, Y Combinator, and angel investors.