StarShop Reboots Shopping with High-Speed Internet from Rainbow Broadband

The way people shop is ready for an overhaul, and StarShop is making it happen. Based out of their Times Square offices, StarShop’s online mobile shopping platform effortlessly connects consumers with celebrity product lines, for immediate access to apparel, exercise gear and more from famed tastemakers.

Live From Times Square

With offices and a busy production studio overlooking Times Square below, StarShop needed a high-speed Internet connection that could move huge data and video files at top speed. They chose the Gigabit services of Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses.

“StarShop is in the process of rebooting shopping,” says Marvin Segel, COO of StarShop. “We’re optimized for mobile and e-commerce, based on shopping via the stars and not just focused on products. Our broadband demands are significant because we’re constantly sending huge files: The average StarShop PowerPoint presentation is well over 500 GB because of the video files that it contains – we need the capacity to move large amounts of data and Rainbow Broadband is how we do that.

“The strong Internet connection is also very important to us in enabling great Wi-Fi. If we’re demonstrating to a conference room full of VIPs, we want the StarShop app to open quickly and work well. Our reliable Internet connection from Rainbow Broadband makes it happen every time.”

At the Ready

Rainbow Broadband’s role expanded when they installed VoIP phones at StarShop, a reflection of confidence in their dedicated service and support. “The biggest measure of a good company is that you can call them and they respond immediately,” Segel says. “With Rainbow Broadband, it’s just one call to your salesperson and it’s done.”

For Segel and his growing team at StarShop, Rainbow Broadband is a New York City Internet service provider (ISP) that brings a triple play of benefits. “Speed, service and reliability are critical in today’s business world,” he states. “When you’re in the technology space, you need people that can support you the way Rainbow Broadband does.”

FinDEVr Event Moves Fintech Forward with Rainbow Broadband

Financial technology (a.k.a. fintech) is on a fast track, with new tools, technologies, APIs, platforms and more rolling out in record time. One of the best ways to keep pace is by attending FinDEVr, the annual event dedicated to technologists in the financial, banking and payments sectors.

Held on March 21-22 at Chelsea’s Metropolitan Pavilion, FinDEVr 2017 New York captivated hundreds of attendees with its single-track agenda centered on 15-minute presentations. Ample bandwidth was provided by Rainbow Broadband, which supplied Gigabit services to power multiple WiFi networks, plus a dedicated hard line for stage use. With its finance technology focus and a plugged-in crowd constantly sharing on social media, total reliability of the Internet connection throughout FinDEVr was essential. Rainbow Broadband came through with zero service interruptions, and symmetrical bandwidth enabled extremely fast upload times. As it always does with sizable gatherings, Rainbow Broadband supplied event organizers with hourly usage statistics and updates live from their onsite technician.

“FinDEVr is helping to spark rapid progress in fintech,” says Russ Hamm, President of Rainbow Broadband. “Developer’s conferences, in particular, generate high levels of upload and download activity, which we were ready to support. Rainbow Broadband’s expertise in connecting both events and financial businesses across NYC made us feel right at home with FinDEVr.”

In over 10 years of proven expertise as NYC’s leading high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Rainbow Broadband Announces Availability of High-Speed Internet for Hudson Yards Commercial Tenants

Businesses in Newly Built Tower Can Now Benefit from Gigabit-Speed and Managed Services from Made-for-NYC Network

Rainbow Broadband, a premium point-to-point Internet provider, has announced the availability of its high-speed Internet service to Hudson Yards. Commercial tenants in the newly built 10 Hudson Yards tower have immediate access to Rainbow Broadband's gigabit-speed Internet and managed network services.

Developed by Related Companies, Hudson Yards is the largest private real estate development in United States history, with 10 Hudson Yards bringing 1.7 million square feet of commercial real estate to Manhattan. Rainbow Broadband customers onsite include VaynerMedia and Control Group.

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its microwave broadband architecture it can to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months.

“Choice in high-speed Internet providers is a benefit the commercial tenants expect at 10 Hudson Yards,” says Russ Hamm, President of Rainbow Broadband. “Hudson Yards is a remarkable addition to New York City. We are already providing tenants at 10 Hudson Yards with high-speed Internet and managed services, and look forward to powering many more businesses there.”

Rainbow Broadband Powering Al Roker’s The LiveFronts Conference, October 25 In NYC

Rainbow Broadband, a carrier class network made specifically to meet the needs of New York City’s media-driven businesses and events, has been chosen to power The LiveFronts event in New York City on Tuesday, October 25. The event, created by Roker Media in conjunction with BRaVe Ventures, brings together content creators, executives, advertisers and innovators to share insights around the current and future states of live streaming. More details below:

WHAT: The LiveFronts

WHEN: Tuesday, October 25, 10am

WHERE: The Vine at the Kimpton Hotel Eventi, 849 Ave. of the Americas, New York, NY 10001 (Directions)

AGENDA: http://www.thelivefronts.com/sessions/

The LiveFronts will feature a series of speakers, interactive demos, panels and other programming aimed at educating and connecting all players in the live streaming ecosystem. Speakers include VaynerMedia’s Gary Vaynerchuk, Roker Media and The Today Show’s Al Roker, CBSN anchor Josh Elliott, journalists from outlets like Ad Age and Wall Street Journal, and executives from innovative companies like YouNow, Mashable, Cheddar, and Twitch.

Over the past eleven years, Rainbow Broadband has established itself as one of New York City's largest and most experienced high-speed Internet providers. Many of the fastest growing companies in industries including social media, digital production, and finance rely on Rainbow Broadband’s network, including, Twitter, Buzzfeed, Kickstarter, and Samsung.

A Cloudy Outlook for Businesses – High Speed Internet Can Help

The business world has been in the midst of a slow shift to the cloud for years now, and there’s a good chance that includes you as well. If you’ve used Dropbox, Google Docs, iCloud, Slack, Netflix, Box, or Salesforce, then you’re in the cloud – the software and platforms that run on the Internet rather than locally on your computer.

So as more and more businesses begin relying on these tools, the results of a fascinating new report on the shift to cloud computing from management consulting group McKinsey & Co. should come as no surprise. Here are a few of their notable findings.

  • Over the next three years, enterprises will make a notable shift from building IT to consuming IT.
  • In 2015, 77% of companies used traditionally built IT infrastructure as their primary environment for at least one workload. That percentage is expected to drop to 43% in 2018.
  • "Enterprises are planning to transition IT workloads to hybrid cloud infrastructure at a significant rate and pace, with off-premise environments seeing the greatest growth in adoption."
  • "The ripple effects of the cloud will continue across the enterprise IT vendor landscape."

Other research shows a similar trend: a recent survey of 6,159 executives (conducted by IDC and sponsored by Cisco) found that nearly 70% of the organizations surveyed are using cloud "to help drive business outcomes," up from 42% in 2015. The reasons listed in both reports focus on an increased need for security and a greater number of cloud-native applications and Internet of Things (IoT) cloud-based solutions.

The Cloud Connection

Chief among all the factors to consider when deciding if your business should take the leap into the cloud is if your Internet connection can handle it.

It goes without saying that relying on a cloud service is fundamentally different than traditionally built infrastructure, with research by Integra Telecom finding that 45% of organizations surveyed cited bandwidth requirements as a barrier to adopting cloud-based computing, and a Cisco survey finding that global cloud traffic (the fastest growing component of data center traffic), was expected to grow to 5.3 zettabytes in 2017, up from 1.2 in 2012.

What this all means is that you're going to need an extremely fast and reliable Internet connection to successfully run a business via the cloud. Rainbow Broadband can you get fully set up with a high-bandwidth Internet connection - up to 10 Gbps symmetrical - within days, and has been powering innovative New York City companies for over a decade, including Twitter, VaynerMedia, Vice, WeWork, BuzzFeed, and more. Rainbow’s services have been cited as vital to successful cloud-dependent tech companies such as Bark & Co, Offerpop, and Hightower.

So if your company is among that 33% of those that will be floating away from traditional IT infrastructure before 2018, be sure you have the broadband to back it up.

First-Ever NBA Basketball Analytics Hackathon Goes Gigabit with Rainbow Broadband

It’s not every day that geeks can get their game on, but the first-ever NBA Basketball Analytics Hackathon made it possible.

With its deep experience connecting NYC events, Rainbow Broadband provided Gigabit services to the Hackathon, which happened September 24th on Manhattan’s West Side.  As math wizards of every stripe – student statisticians, developers and engineers – converged at venue Terminal 23, a reliable high-speed Internet link was essential to building basketball analytics tools and developing solutions to challenging problems in the field of basketball analytics.

Using its high-speed network made specifically for NYC, Rainbow Broadband is on call to provide plenty of bandwidth to events, even at logistically challenging locations. Able to quickly set up dependable Internet connections, Rainbow Broadband established Wi-Fi networks that gave the motivated hackers fast access to the data needed to win the NBA’s inaugural competition. Multiple hard lines were also established, while symmetrical bandwidth enabled extremely fast upload times.

The NBA Hackathon was judged by NBA league office personnel, NBA team representatives and academics. After a day of furious coding, “Team Hero Ball” emerged from a packed room of entrants to be named the winner.

“Hackathons are data-intensive events,” says Russ Hamm, President of Rainbow Broadband. “In addition to large teams of computer programmers, they can also involve squads of graphics and UI designers, as well as project managers, all collaborating across networks in real time. As Hackathons grow in popularity across NYC, Rainbow Broadband is uniquely equipped to ensure that they function uninterrupted and achieve maximum productivity.”  

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported top brands including Google, Microsoft, HP, Samsung, Twitter, Fashion Week, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Offerpop Propels UGC Marketing with the Dependability of High Speed Internet from Rainbow Broadband

Network Handles Intensive Video & Data Demands for Fast-Growing UGC SaaS Platform

Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by marketing innovators Offerpop.

As creators of a fast-growing user-generated content (UGC) marketing software-as-a-service (SaaS) platform, Offerpop empowers brands to encourage and leverage user-generated content during every stage of the buyer journey. Working from its Park Avenue offices in NYC’s Flatiron District, Offerpop is empowered in turn by high speed Internet, which must be always available for its 145 employees there and the customers they engage with daily.         

“Everything at Offerpop is cloud-based: There isn’t one server onsite,” says Elvis Ortiz, IT Manager of Offerpop. “The Internet is everything, so if we have downtime the whole company stops working. Six months ago we needed to augment our high speed Internet service with additional connectivity, which proved to be more challenging than I initially expected.”

Offerpop was told by the incumbent cable provider that a fiber install would take six months, which was far too long for Ortiz’ aggressive schedule. “I needed it in two weeks, not half a year,” Ortiz says. “I found the only provider that could get us connected that quickly was Rainbow Broadband. Within two weeks they had us up and running.”

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

The speed and reliability of Rainbow Broadband’s 250 Mbps link assures maximum uptime for Offerpop’s sales force and development team. “When our developers are deploying changes, they need a big pipe,” explains Ortiz. “We also have a lot of interaction with agencies to help with customer implementation, so we do a lot of Web training. There are seminars, Google Hangouts, and we videoconference frequently with an office in London, so a full 20% of our bandwidth gets dedicated to video compression.

“It was essential to minimize downtime for any of those groups,” he continues. “If the salespeople aren’t connected we’re losing money. I sit right next to Offerpop’s CEO, and I don’t like him saying to me, ‘We don’t have any Internet?’ Having Rainbow Broadband is how I avoid that question.”

Coach New York Fashion Week Event is Powered by Rainbow Broadband

New York Fashion Week is all about standing out from the crowd -- and luxury designer Coach found a way.

The brand’s newest line, Coach 1941, was launched in a show held on September 15, 2015 at New York City’s famed High Line on the West Side. Rainbow Broadband’s experience in connecting NYC events made it the choice to provide ample bandwidth for the logistically challenging location.

Using its carrier class fixed wireless network, Rainbow Broadband supplied a fast 50 Mbps connection which made it possible for Coach to stream the show live worldwide in HD video. A Wi-Fi network was also established in the temporary structure over the Hudson yards, allowing hundreds of journalists and tastemakers to instantly share their experience via social media – activity was heavy on #coachspring2016 throughout the show.

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported global brands including Google, Microsoft, HP, Samsung, Mercedes-Benz Fashion Week, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.