StarShop Reboots Shopping with High-Speed Internet from Rainbow Broadband

The way people shop is ready for an overhaul, and StarShop is making it happen. Based out of their Times Square offices, StarShop’s online mobile shopping platform effortlessly connects consumers with celebrity product lines, for immediate access to apparel, exercise gear and more from famed tastemakers.

Live From Times Square

With offices and a busy production studio overlooking Times Square below, StarShop needed a high-speed Internet connection that could move huge data and video files at top speed. They chose the Gigabit services of Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses.

“StarShop is in the process of rebooting shopping,” says Marvin Segel, COO of StarShop. “We’re optimized for mobile and e-commerce, based on shopping via the stars and not just focused on products. Our broadband demands are significant because we’re constantly sending huge files: The average StarShop PowerPoint presentation is well over 500 GB because of the video files that it contains – we need the capacity to move large amounts of data and Rainbow Broadband is how we do that.

“The strong Internet connection is also very important to us in enabling great Wi-Fi. If we’re demonstrating to a conference room full of VIPs, we want the StarShop app to open quickly and work well. Our reliable Internet connection from Rainbow Broadband makes it happen every time.”

At the Ready

Rainbow Broadband’s role expanded when they installed VoIP phones at StarShop, a reflection of confidence in their dedicated service and support. “The biggest measure of a good company is that you can call them and they respond immediately,” Segel says. “With Rainbow Broadband, it’s just one call to your salesperson and it’s done.”

For Segel and his growing team at StarShop, Rainbow Broadband is a New York City Internet service provider (ISP) that brings a triple play of benefits. “Speed, service and reliability are critical in today’s business world,” he states. “When you’re in the technology space, you need people that can support you the way Rainbow Broadband does.”

Facebook, Netflix, and Interaction 17 in One Week: Rainbow Broadband Seamlessly Supports a Full Slate of Intensive Events

New York City is arguably the media capital of the world. That title is backed up by the nonstop schedule of events hosted here by the globe’s biggest brands and thought leaders.   

Facebook, Netflix and the annual design gathering Interaction 17 all hosted major gatherings throughout Manhattan during overlapping days in mid-February. Rainbow Broadband was the high-speed Internet provider of choice for each occasion, selected by NYC event planners for its expertise with providing reliable Gigabit services to multiple events. Using its high-speed network made specifically for NYC, Rainbow Broadband is on call to provide ample bandwidth to events, even at logistically challenging locations.

The demands of each February event were data-intensive, but Rainbow Broadband’s deep team – bolstered by over a decade of experience – allowed it to support each client’s needs seamlessly. Whether streaming HD video live to and from dozens of devices, linking teams of developers to the cloud, or allowing 1,000+ top design leaders to collaborate with ease across newly established Wi-Fi networks, Rainbow Broadband helped make each event unfold problem-free.   

The latest and greatest offerings from Netflix, including announcements about hit shows “House of Cards,” “Travelers,” “Love,” and “Project MC2,” were on display on February 8th at a special premiere held at the Hudson Mercantile in Manhattan. Rainbow Broadband connected Netflix and its guests to reliable high-speed Internet throughout the day. Able to quickly set up dependable Internet connections, Rainbow Broadband established Wi-Fi networks that gave fans and media plenty of speed for live streaming posting to social media. Multiple hard lines were also established, and symmetrical bandwidth enabled extremely fast upload times.

Early February also saw Facebook being hosted by the expansive event facility Metropolitan West. In addition to the standard IPV4 protocol, Rainbow Broadband configured the Wi-Fi and hard line networks to support IPV6, a leading-edge request requiring the specialized expertise of Rainbow’s technical team.      

A weeklong convergence of 1,000+ design leaders, professionals and students, Interaction 17 is the annual gathering of the Interaction Design Association. Taking place at Chelsea’s Metropolitan Pavilion from February 3-8, Rainbow Broadband’s Gigabit services allowed ideas to flow smoothly across Wi-Fi networks and hard lines customized specifically for the occasion.   

“Rainbow Broadband routinely supports New York City events in a way that no one else can, deploying our experienced teams citywide,” says Russ Hamm, President of Rainbow Broadband. “Bringing bandwidth to the likes of Facebook, Netflix and Interaction 17 simultaneously are all in a week’s work for us: That’s why NYC event planners have complete confidence in us for their high-speed Internet requirements.”

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Xconomy: Rainbow Broadband Leads Brooklyn Fixed Wireless Charge

 Williamsburg Bridge - Image By Xconomy New York

Williamsburg Bridge - Image By Xconomy New York

Rainbow Broadband’s new Brooklyn hub was featured on the business and technology site Xconomy on December 6th. See Quincy Snowdon’s in-depth article here.

The article also appeared on Digital.NYC.

Looker “Join” Conference Delivers Innovative Data with Rainbow Broadband

Data was the star of the show at Join, the first multi-day conference put on by data and analytics platform Looker. Promising to “Disrupt with Data,” the sold-out two-day event was held on Manhattan’s West Side.   

Dependable high-speed Internet was essential for Join, and Rainbow Broadband was the venue’s choice to ensure the data flowed seamlessly at all times. With its expertise in connecting NYC events, Rainbow is the reliable resource to provide plenty of bandwidth, even at logistically challenging locations.

Rainbow Broadband used its high-speed network made specifically for NYC to power Join, providing Gigabit services and establishing Wi-Fi networks that allowed attendees fast Internet access for immediate social media sharing. A large roster of industry experts benefited from the Wi-Fi and hard lines to lead an intensive agenda of hands-on learning, panels and workshops that lead the way in data gathering and analysis.

“Data analytics tools keep growing in power, functionality and scope,” says Russ Hamm, President of Rainbow Broadband. “These evolving capabilities come with increased bandwidth demands, at events like Looker’s ‘Join’ and every day at businesses throughout NYC.” 

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City events with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Bark & Co Gets Room to Grow with High Speed Internet From Rainbow Broadband

 
 Bark & Co logo
 

Made-for-NYC Network Connects Multiple Offices, Supports Rapid Company Expansion

NEW YORK – Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by dog lifestyle brand Bark & Co.

Launched in 2012 with the mission of making dogs everywhere happier and healthier, Bark & Co has fetched remarkable success on the strength of its flagship offering, BarkBox, a monthly box of toys and treats. As the staff expands in Bark & Co’s New York City and Columbus, OH offices, Rainbow Broadband has been key to clear connections and ongoing innovation.

Clear Conference Lines

With the company’s central offices in Manhattan’s startup-friendly Chinatown neighborhood, Bark & Co depends on Rainbow Broadband’s fast Gigbabit connection to facilitate real-time communication among the employees in both cities, which stands at a 150+ headcount and rapidly growing.

“Rainbow Broadband really extended our network, so we can be sure that our wireless Internet is capable of accommodating all of our employees,” says Nikki Richard, Efficiency Manager for Bark & Co. “Adding conference lines was a very important part of that equation. Our employees need to have a reliable connection where they can clearly hear and see each other, whether they’re talking to vendors or employees at our other office via Google hangouts.

“Before we had Rainbow Broadband, employees were using their personal cell phones to call vendors and clients. Having access to fast, reliable Internet makes communications much more consistent, which saves time and money.” 

Streamlining Customer Service & Live Video

Bark & Co depends on the superior point-to-point Internet of Rainbow Broadband to make every department move as fast as possible. “We are an e-commerce site, so speed is really important to us for many reasons,” Richard notes. “We have product design and fulfillment, as well as customer service which requires fast response times so all of our customers understand that we’re working with them to address issues quickly.

“Video is also playing an increasingly major role for us. Rainbow Broadband has enabled us to have faster download rates for streaming live video to outlets like Facebook Live.”

An Asset Behind the Scenes

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

Rainbow Broadband’s elite customer service takes reliability to the next level. “I love that I can call Rainbow with a direct line to my account manager, or if I email them they’ll get back to me within minutes,” Richard says. “Bark & Co is growing, but we’re still a startup. I like to think of Rainbow Broadband as a ninja operating out of sight, helping us to run smoothly and efficiently.”

Offerpop Propels UGC Marketing with the Dependability of High Speed Internet from Rainbow Broadband

Network Handles Intensive Video & Data Demands for Fast-Growing UGC SaaS Platform

Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses, has been chosen as the high speed Internet provider by marketing innovators Offerpop.

As creators of a fast-growing user-generated content (UGC) marketing software-as-a-service (SaaS) platform, Offerpop empowers brands to encourage and leverage user-generated content during every stage of the buyer journey. Working from its Park Avenue offices in NYC’s Flatiron District, Offerpop is empowered in turn by high speed Internet, which must be always available for its 145 employees there and the customers they engage with daily.         

“Everything at Offerpop is cloud-based: There isn’t one server onsite,” says Elvis Ortiz, IT Manager of Offerpop. “The Internet is everything, so if we have downtime the whole company stops working. Six months ago we needed to augment our high speed Internet service with additional connectivity, which proved to be more challenging than I initially expected.”

Offerpop was told by the incumbent cable provider that a fiber install would take six months, which was far too long for Ortiz’ aggressive schedule. “I needed it in two weeks, not half a year,” Ortiz says. “I found the only provider that could get us connected that quickly was Rainbow Broadband. Within two weeks they had us up and running.”

Rainbow Broadband has been in business for over a decade and stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

The speed and reliability of Rainbow Broadband’s 250 Mbps link assures maximum uptime for Offerpop’s sales force and development team. “When our developers are deploying changes, they need a big pipe,” explains Ortiz. “We also have a lot of interaction with agencies to help with customer implementation, so we do a lot of Web training. There are seminars, Google Hangouts, and we videoconference frequently with an office in London, so a full 20% of our bandwidth gets dedicated to video compression.

“It was essential to minimize downtime for any of those groups,” he continues. “If the salespeople aren’t connected we’re losing money. I sit right next to Offerpop’s CEO, and I don’t like him saying to me, ‘We don’t have any Internet?’ Having Rainbow Broadband is how I avoid that question.”

Coach New York Fashion Week Event is Powered by Rainbow Broadband

New York Fashion Week is all about standing out from the crowd -- and luxury designer Coach found a way.

The brand’s newest line, Coach 1941, was launched in a show held on September 15, 2015 at New York City’s famed High Line on the West Side. Rainbow Broadband’s experience in connecting NYC events made it the choice to provide ample bandwidth for the logistically challenging location.

Using its carrier class fixed wireless network, Rainbow Broadband supplied a fast 50 Mbps connection which made it possible for Coach to stream the show live worldwide in HD video. A Wi-Fi network was also established in the temporary structure over the Hudson yards, allowing hundreds of journalists and tastemakers to instantly share their experience via social media – activity was heavy on #coachspring2016 throughout the show.

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported global brands including Google, Microsoft, HP, Samsung, Mercedes-Benz Fashion Week, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.