Rainbow Broadband Powers Fashion Week Events for Coach and More

New York Fashion Week is more plugged in than ever before, with shows broadcast live in virtual reality (VR), and everyone from Snapchat to Instagram and Google getting intensely involved.

Rainbow Broadband is giving a serious boost to the buzz around collections on runways throughout the city: With its expertise in connecting NYC events, Rainbow is the reliable choice to provide plenty of bandwidth, even at logistically challenging locations.

Using its high-speed network made specifically for NYC, Rainbow Broadband supplied Gigabit services to Coach for a Fashion Week show held at Pier 76 in Hudson River Park. It also supported a Fashion Week happening in Manhattan’s famed Meatpacking District that featured lines from several designers.

With its ability to quickly set up dependable Internet connections for events, Rainbow Broadband established Wi-Fi networks that allowed hundreds of journalists and tastemakers to instantly share their experience via social media. Live streaming was also supported via multiple hard lines in both locations, while symmetrical bandwidth enables extremely fast upload times.

“Livestreaming of new collections from New York Fashion Week is becoming the norm,” says Russ Hamm, President of Rainbow Broadband. “Simultaneously, real-time social media posting from audiences are a part of designers’ global marketing strategies. Robust broadband at the event site is essential to ensuring that everything works exactly as planned.”  

In over 10 years of proven expertise supplying New York City events with customized connectivity solutions, Rainbow Broadband has supported top brands including Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more.

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. Rainbow Broadband can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.