Total IT and Broadband for New York City Online Media

Online media companies are all about connecting people – but first they’ve got to get connected themselves. Fast-growing NYC players in digital strategy, content, and social networks are choosing Rainbow Broadband to be their IT resource for high-bandwidth Internet, Voice Over IP, carrier-class WiFI, and more.

Vayner Media, whose strategic expertise has established them as an elite brand consulting agency, has 200+ employees in their offices overlooking Madison Square Park. Rainbow Broadband helped them get past the constraints of their building’s copper connections, and plug into a 200Mbps Internet pipeline via our Hybrid Fiber Microwave broadband network.

Beyond bandwidth, Rainbow Broadband is a virtual IT department for Vayner Media, supporting and managing their entire network. Rainbow Broadband oversees the sprawling offices’ WiFi and VoIP phones, with an engineer on call to address any issues on a moment’s notice.

By now, everyone knows the buzz on BuzzFeed, which has mastered the art of content that goes social. The news articles, celebrity videos, and puppy pictures they expertly curate reach the world from their spacious HQ in the Flatiron district, connected using Rainbow Broadband’s very fast 200Mbps link. As BuzzFeed’s staff continues to grow, they can move at an upload/download speed that would have been impossible using the building’s aging copper wire infrastructure.

The FourSquare user base keeps expanding, and the location-based social networking site depends on a 100Mbps Rainbow Broadband link to stay on the grid. FourSquare first became aware of Rainbow Broadband when they were based in one of NYC’s many “bandwidth graveyards”, where cobblestone streets prevent the laying of essential fiber connections. Rainbow turbocharged FourSquare’s original NoHo HQ, and remains their bandwidth provider at the company’s current home in SoHo’s Scholastic Building.

From extra-wide bandwidth to comprehensive IT, NYC’s vibrant media community relies on Rainbow Broadband.