Disaster Preparedness & Internet Connectivity – What Every NYC Business Must Know

Underwater – it’s a scenario no New York City business owner wants to envision. But Superstorm Sandy made it a reality in 2012, with strong odds that it could happen again soon.

Countless thousands lost their vitally important Internet connection as Sandy’s storm surge flooded the streets, and didn’t get it back for weeks or months. But there were others who never missed a single byte, even as the water levels rose: If a business had Rainbow Broadband, and the power to their building stayed on, their Internet link remained fully functional.

As the strength and frequency of crippling storms increases, Rainbow Broadband’s Hybrid Fiber microwave network is proving essential for disaster preparedness. An innovative carrier class network made specifically to service New York City, Rainbow Broadband is how informed CTO’s are ensuring maximum connectivity.

The vulnerability of NYC businesses starts with the fragile infrastructure that the major telcos depend on – an underground network of terrestrial copper and fiber that was instantly shorted out by Sandy’s surges in numerous parts of Manhattan. But as an aerial network, Rainbow Broadband was unaffected, allowing all of its customers with power to continue doing business uninterrupted.   

“In a business environment that is increasingly reliant on cloud-based services, businesses must have a comprehensive continuity plan to prevent the loss of critical connectivity during a natural disaster or other unexpected event,” says Russ Hamm, President of Rainbow Broadband. “That means having a proven and reliable connection to the Internet.”

To keep their company as safe as possible from a connectivity loss during a large storm or other disaster, CTO’s should look for services that have maximum immunity to inclement weather. In Rainbow Broadband’s case, fiber rings connect its hub sites to the major Carrier Hotels where they connect to competitive local exchange carriers (CLECs), their Service Providers, the cloud, and to the Internet.

Rainbow Broadband’s “last-mile” delivery over its hybrid fiber microwave radio network keeps its customers protected from weather-related events such as high winds, driving rain and extreme flooding – even if the roads are underwater, Rainbow Broadband has the demonstrated ability to remain operational. “By entering through the roof of the building, we ensure that there will be no interruptions caused by flooding at the ground level,” Hamm explains.

As was demonstrated during Superstorm Sandy, business owner have a responsibility to chart the best possible business continuity plan in the event of a disaster. With uninterrupted Internet connectivity consistently standing as a top priority, forward-thinking CTO’s are turning to established providers like Rainbow Broadband, which withstood the toughest test in recent memory.

“Our clients rely on our bandwidth for their core business operations, so maintaining our level of service at all times is Priority Number One at Rainbow Broadband,” says Russ Hamm.