StarShop Reboots Shopping with High-Speed Internet from Rainbow Broadband

The way people shop is ready for an overhaul, and StarShop is making it happen. Based out of their Times Square offices, StarShop’s online mobile shopping platform effortlessly connects consumers with celebrity product lines, for immediate access to apparel, exercise gear and more from famed tastemakers.

Live From Times Square

With offices and a busy production studio overlooking Times Square below, StarShop needed a high-speed Internet connection that could move huge data and video files at top speed. They chose the Gigabit services of Rainbow Broadband, a network made specifically to meet the needs of New York City’s media and data-driven businesses.

“StarShop is in the process of rebooting shopping,” says Marvin Segel, COO of StarShop. “We’re optimized for mobile and e-commerce, based on shopping via the stars and not just focused on products. Our broadband demands are significant because we’re constantly sending huge files: The average StarShop PowerPoint presentation is well over 500 GB because of the video files that it contains – we need the capacity to move large amounts of data and Rainbow Broadband is how we do that.

“The strong Internet connection is also very important to us in enabling great Wi-Fi. If we’re demonstrating to a conference room full of VIPs, we want the StarShop app to open quickly and work well. Our reliable Internet connection from Rainbow Broadband makes it happen every time.”

At the Ready

Rainbow Broadband’s role expanded when they installed VoIP phones at StarShop, a reflection of confidence in their dedicated service and support. “The biggest measure of a good company is that you can call them and they respond immediately,” Segel says. “With Rainbow Broadband, it’s just one call to your salesperson and it’s done.”

For Segel and his growing team at StarShop, Rainbow Broadband is a New York City Internet service provider (ISP) that brings a triple play of benefits. “Speed, service and reliability are critical in today’s business world,” he states. “When you’re in the technology space, you need people that can support you the way Rainbow Broadband does.”

Rainbow's Russ Hamm Joins Verizon, Akamai Leaders on Live Streaming Summit Panel

Rainbow Broadband's Founder and President Russ Hamm took part in a thorough discussion of live streaming latency issues yesterday at the Live Streaming Summit, part of Streaming Media East.

Along with leaders from Verizon Digital Media Services, Akamai, THEOPlayer and Streaming Media, Russ covered issues including net neutrality, the benefits of User Datagram Protocol (UDP) vs Transmission Control Protocol (TCP), smarter encoding, the human factor of scalability, and Rainbow's work with video-centric companies like Sportsrocket. 

The event, held at the New York Hilton Midtown, also featured an expo with a plethora of companies demonstrating cutting-edge technologies and new devices.

For more info on the Live Streaming Summit, please visit: http://www.streamingmedia.com/Conferences/East2017/Exhibition.aspx.

Fast Internet for NYC Events: Rainbow Broadband Connects Appboy LTR Conference

Marketing and sales teams are empowered by Appboy, a leading mobile marketing platform. Their event, Appboy LTR, was powered in turn by Rainbow Broadband, which provided big bandwidth to the dynamic two-day conference.     

Appboy LTR unfolded April 26-27 at Industria, the inspiring two-floor event space in Manhattan’s West Village. With the conference’s goal of educating attendees on the very latest in app development for 1:1 communication, a flawless Internet connection was a must.

Rainbow Broadband’s deep experience with fast Internet for New York City events kept the focus squarely on Appboy LTR’s presentations and interactive workshops, supplying its Gigabit services to power multiple Wi-Fi networks, plus dedicated hard lines.

Zero service interruptions, along with symmetrical bandwidth for high-speed upload times, allowed the crowd to share video and images effortlessly on social media. Rainbow Broadband supplied event organizers with hourly usage statistics and updates live from their onsite technician.

With over 10 years of proven expertise as NYC’s leading high-speed Internet provider, Rainbow Broadband supplies NYC event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Rainbow's Russ Hamm to Speak at Live Streaming Summit, May 16

The Live Streaming Summit, which focuses on the challenges and opportunities in delivering large-scale live events and live linear channels to multiple screens, will grace the New York Hilton Midtown on May 16 and 17. The event, part of Streaming Media East, will cover every step of the live video workflow, including ingestion, transcoding, management, protection, distribution, analytics, and post-event evaluation.

Rainbow Broadband’s Founder and President, Russ Hamm, will participant on the "Latency Sucks: So What Can You Do About It?" panel, which will address the streaming of live events and how to cut down latency on both startup times and lag times. The panel takes place on Tuesday, May 16 from 2:45-3:30pm.

Other participants in the panel include Verizon Digital Media Services' Daniel Sanders, Akamai's Dylan Armajani, Streaming Media's Tim Siglin, and THEOPlayer's Pieter-Jan Speelmans. For more info, please visit: http://www.streamingmedia.com/Conferences/East2017/LiveStreamingSummit.aspx.

What Is Peering, and How Does It Help You?

When is the Web at its best? When it’s fast, responsive, and boosting business by enhancing efficiency.  

One of the backbones to the Internet and how quickly it moves is peering, a literal web of relationships that links all the separate and autonomous networks of the world into one system. They converge as a common framework that allows any Internet user to find each other, facilitating everything from international email communication to video streaming and access to cloud services.

Not all peering relationships are created equal, however. Many of them fall into the public peering category, which allows networks to interconnect with a multitude of other networks. Public peering puts these networks in touch with a large number of networks, but with a tradeoff: reduced capacity, leading to higher latency and increased bandwidth.

The alternative is private peering, an approach that takes more work to put together but with notable benefits for its users. Private peering pairs up two networks that have routers located in the same building, connected directly via a point-to-point cable. Going private results in greater control by keeping traffic local and easier to route, making it far less vulnerable to packet loss or slowdowns that can occur in the public realm. When large quantities of data are being uploaded or downloaded, this shorter path makes a big difference.     

Rainbow Broadband has established private peering relationships that give our customers the advantage of peering directly with some of the world’s most vital content providers including Apple, Google, Netflix, Yahoo!, Amazon AWS, Symantec, Digital Ocean and Linode. Through our interconnection to Akamai, AMS-IX, Big APE and DE-CIX Internet Exchanges, we can connect securely and at extremely high speed with these content providers.

The benefit is an increased level of efficiency that makes a crucial day-to-day difference at organizations producing time-sensitive data in large quantities, such as digital media companies, post-production facilities, and financial service organizations. Latency is minimized and our big bandwidth is maximized, which is why Rainbow Broadband customers have a lightning speed experience on these sites, whether they’re streaming HD video or moving massive files around the cloud.

Choose your network wisely -- you could be plugging into private peering that makes a real difference to your business.

FinDEVr Event Moves Fintech Forward with Rainbow Broadband

Financial technology (a.k.a. fintech) is on a fast track, with new tools, technologies, APIs, platforms and more rolling out in record time. One of the best ways to keep pace is by attending FinDEVr, the annual event dedicated to technologists in the financial, banking and payments sectors.

Held on March 21-22 at Chelsea’s Metropolitan Pavilion, FinDEVr 2017 New York captivated hundreds of attendees with its single-track agenda centered on 15-minute presentations. Ample bandwidth was provided by Rainbow Broadband, which supplied Gigabit services to power multiple WiFi networks, plus a dedicated hard line for stage use. With its finance technology focus and a plugged-in crowd constantly sharing on social media, total reliability of the Internet connection throughout FinDEVr was essential. Rainbow Broadband came through with zero service interruptions, and symmetrical bandwidth enabled extremely fast upload times. As it always does with sizable gatherings, Rainbow Broadband supplied event organizers with hourly usage statistics and updates live from their onsite technician.

“FinDEVr is helping to spark rapid progress in fintech,” says Russ Hamm, President of Rainbow Broadband. “Developer’s conferences, in particular, generate high levels of upload and download activity, which we were ready to support. Rainbow Broadband’s expertise in connecting both events and financial businesses across NYC made us feel right at home with FinDEVr.”

In over 10 years of proven expertise as NYC’s leading high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Facebook, Netflix, and Interaction 17 in One Week: Rainbow Broadband Seamlessly Supports a Full Slate of Intensive Events

New York City is arguably the media capital of the world. That title is backed up by the nonstop schedule of events hosted here by the globe’s biggest brands and thought leaders.   

Facebook, Netflix and the annual design gathering Interaction 17 all hosted major gatherings throughout Manhattan during overlapping days in mid-February. Rainbow Broadband was the high-speed Internet provider of choice for each occasion, selected by NYC event planners for its expertise with providing reliable Gigabit services to multiple events. Using its high-speed network made specifically for NYC, Rainbow Broadband is on call to provide ample bandwidth to events, even at logistically challenging locations.

The demands of each February event were data-intensive, but Rainbow Broadband’s deep team – bolstered by over a decade of experience – allowed it to support each client’s needs seamlessly. Whether streaming HD video live to and from dozens of devices, linking teams of developers to the cloud, or allowing 1,000+ top design leaders to collaborate with ease across newly established Wi-Fi networks, Rainbow Broadband helped make each event unfold problem-free.   

The latest and greatest offerings from Netflix, including announcements about hit shows “House of Cards,” “Travelers,” “Love,” and “Project MC2,” were on display on February 8th at a special premiere held at the Hudson Mercantile in Manhattan. Rainbow Broadband connected Netflix and its guests to reliable high-speed Internet throughout the day. Able to quickly set up dependable Internet connections, Rainbow Broadband established Wi-Fi networks that gave fans and media plenty of speed for live streaming posting to social media. Multiple hard lines were also established, and symmetrical bandwidth enabled extremely fast upload times.

Early February also saw Facebook being hosted by the expansive event facility Metropolitan West. In addition to the standard IPV4 protocol, Rainbow Broadband configured the Wi-Fi and hard line networks to support IPV6, a leading-edge request requiring the specialized expertise of Rainbow’s technical team.      

A weeklong convergence of 1,000+ design leaders, professionals and students, Interaction 17 is the annual gathering of the Interaction Design Association. Taking place at Chelsea’s Metropolitan Pavilion from February 3-8, Rainbow Broadband’s Gigabit services allowed ideas to flow smoothly across Wi-Fi networks and hard lines customized specifically for the occasion.   

“Rainbow Broadband routinely supports New York City events in a way that no one else can, deploying our experienced teams citywide,” says Russ Hamm, President of Rainbow Broadband. “Bringing bandwidth to the likes of Facebook, Netflix and Interaction 17 simultaneously are all in a week’s work for us: That’s why NYC event planners have complete confidence in us for their high-speed Internet requirements.”

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

TRADEIT Evolves E-Trading with High-Speed Internet and Managed Network Services From Rainbow Broadband

Financial services have been an early pillar of tech development, with electronic trading pioneers setting the pace early on. The steady growth of e-trading continues to break down barriers for investors of every stripe, who benefit from the reduced cost of transactions, increased liquidity and elevated transparency that comes with online trading. New York City-based TradeIt has been breaking brokerage boundaries of its own since 2014. Founded by a savvy trio of financial technology experts, TradeIt is a fast-growing provider of secure APIs and a cloud platform for retail investing. Using their technology developers, publishers, and ETF (exchange-traded fund) companies can integrate any major US retail broker’s functionality into the app, site or platform of their choice. The hard work of its founders has found a big audience: TradeIt is already available on over 80 mobile apps, websites and social media channels including StockTracker, Motley Fool, and Bloomberg.

SoHo Startup

The TradeIt offices are on a bustling street in SoHo, bordering on NYC’s equally energetic Chinatown neighborhood. That’s where co-founder/CTO Serge Kreiker oversees a staff of 12 and growing, all of whom appreciate the desirable location.

“It’s nice to be in SoHo –many startups are moving downtown into this area,” Kreiker says. “Our address helps with retaining talent: If you tell people that you’re based in SoHo, they get interested.”

SoHo may be attractive, but its famed cobblestone streets and aging telecommunications infrastructure aren’t friendly to laying down fiber, making it one of NYC’s hardest neighborhoods to get high-speed Internet. Kreiker found that out firsthand when he launched his previous venture, the online brokerage Kapitall, from the same location and realized there was a severe lack of sufficient bandwidth for businesses.

With insufficient speed available from the dominant telcos, Kreiker found a fast and reliable solution in Rainbow Broadband. In business for over a decade, Rainbow Broadband now stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

When Kreiker and his partners took over the space in 2014 to launch TradeIt, they retained their Rainbow Broadband connection for its proven top speed and dependability. “We are a tech company and we are heavy Internet users,” Kreiker explains. “We regularly upload and download very large files, plus test new products from remote servers, and it’s essential for us to do that easily. We also have a lot of people using the Internet at the same time, so we need to make sure that it doesn’t get congested. With Rainbow, we always have the bandwidth we need.”

More with Managed Services

TradeIt is also on top of eTrading with Rainbow Broadband's managed services, engaging them to set up and maintain their office network. Their firewalls, routers, and Wi-Fi are all fully supported by Rainbow Broadband's highly experienced engineers, who can not only custom-design an optimized network but also monitor it, identifying and fixing problems before they happen.

“Rainbow Broadband set up all the software and they manage the hardware,” says Kreiker. “That’s convenient for us. As a startup, we only want to hire people that are key to our business – API developers, engineers, sales – we don’t want to have to hire IT people or accountants. Rainbow Broadband’s managed services allow us to outsource Internet management.

“If we need support, it’s nice to have Rainbow because we have a dedicated salesperson that we can call directly. The customer service and their proximity really make a difference – when you need someone they can send them right away.”

Furthering Fintech

As TradeIt continues to grow staff and expand its offerings, Kreiker and his colleagues know they must continue to choose business tools wisely when it comes to high-speed Internet and beyond.

“Fintech, or financial technology, is a very hot sector now,” Kreiker confirms. “There are a lot of exciting things we can do in brokerage investing, and very few people are innovating in that area. It feels great to be bridging the gap between the broker and the media partners, finding new ways for people to grow their portfolio and trade online.

“If we’re going to keep improving our products, we don’t have time for an Internet connection that’s unreliable and breaks down. You want to be able to focus on your business, and use the right provider like Rainbow Broadband. They do what they’re good at, so you can do what you’re good at.”

Amazon AWS, Symantec Now Peering with Rainbow Broadband

Rainbow Broadband, a high-speed carrier class network, has added to its peering connections with Amazon AWS and Symantec. Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. Symantec provides security and information management systems to individual customers, small businesses, and global organizations. Peering gives Rainbow Broadband clients direct connections with these critical business services.

Other previously announced peering relationships include Apple, Google, Netflix, Yahoo!, Digital Ocean and Linode, providing Rainbow Broadband customers with exceptionally fast access to some of the world’s most vital content providers.

These relationships are enabled by Rainbow Broadband’s PoP (point of presence) at 325 Hudson, a media hub and Netrality Properties-managed carrier-neutral interconnection facility.