What Is Peering, and How Does It Help You?

When is the Web at its best? When it’s fast, responsive, and boosting business by enhancing efficiency.  

One of the backbones to the Internet and how quickly it moves is peering, a literal web of relationships that links all the separate and autonomous networks of the world into one system. They converge as a common framework that allows any Internet user to find each other, facilitating everything from international email communication to video streaming and access to cloud services.

Not all peering relationships are created equal, however. Many of them fall into the public peering category, which allows networks to interconnect with a multitude of other networks. Public peering puts these networks in touch with a large number of networks, but with a tradeoff: reduced capacity, leading to higher latency and increased bandwidth.

The alternative is private peering, an approach that takes more work to put together but with notable benefits for its users. Private peering pairs up two networks that have routers located in the same building, connected directly via a point-to-point cable. Going private results in greater control by keeping traffic local and easier to route, making it far less vulnerable to packet loss or slowdowns that can occur in the public realm. When large quantities of data are being uploaded or downloaded, this shorter path makes a big difference.     

Rainbow Broadband has established private peering relationships that give our customers the advantage of peering directly with some of the world’s most vital content providers including Apple, Google, Netflix, Yahoo!, Amazon AWS, Symantec, Digital Ocean and Linode. Through our interconnection to Akamai, AMS-IX, Big APE and DE-CIX Internet Exchanges, we can connect securely and at extremely high speed with these content providers.

The benefit is an increased level of efficiency that makes a crucial day-to-day difference at organizations producing time-sensitive data in large quantities, such as digital media companies, post-production facilities, and financial service organizations. Latency is minimized and our big bandwidth is maximized, which is why Rainbow Broadband customers have a lightning speed experience on these sites, whether they’re streaming HD video or moving massive files around the cloud.

Choose your network wisely -- you could be plugging into private peering that makes a real difference to your business.

FinDEVr Event Moves Fintech Forward with Rainbow Broadband

Financial technology (a.k.a. fintech) is on a fast track, with new tools, technologies, APIs, platforms and more rolling out in record time. One of the best ways to keep pace is by attending FinDEVr, the annual event dedicated to technologists in the financial, banking and payments sectors.

Held on March 21-22 at Chelsea’s Metropolitan Pavilion, FinDEVr 2017 New York captivated hundreds of attendees with its single-track agenda centered on 15-minute presentations. Ample bandwidth was provided by Rainbow Broadband, which supplied Gigabit services to power multiple WiFi networks, plus a dedicated hard line for stage use. With its finance technology focus and a plugged-in crowd constantly sharing on social media, total reliability of the Internet connection throughout FinDEVr was essential. Rainbow Broadband came through with zero service interruptions, and symmetrical bandwidth enabled extremely fast upload times. As it always does with sizable gatherings, Rainbow Broadband supplied event organizers with hourly usage statistics and updates live from their onsite technician.

“FinDEVr is helping to spark rapid progress in fintech,” says Russ Hamm, President of Rainbow Broadband. “Developer’s conferences, in particular, generate high levels of upload and download activity, which we were ready to support. Rainbow Broadband’s expertise in connecting both events and financial businesses across NYC made us feel right at home with FinDEVr.”

In over 10 years of proven expertise as NYC’s leading high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

Facebook, Netflix, and Interaction 17 in One Week: Rainbow Broadband Seamlessly Supports a Full Slate of Intensive Events

New York City is arguably the media capital of the world. That title is backed up by the nonstop schedule of events hosted here by the globe’s biggest brands and thought leaders.   

Facebook, Netflix and the annual design gathering Interaction 17 all hosted major gatherings throughout Manhattan during overlapping days in mid-February. Rainbow Broadband was the high-speed Internet provider of choice for each occasion, selected by NYC event planners for its expertise with providing reliable Gigabit services to multiple events. Using its high-speed network made specifically for NYC, Rainbow Broadband is on call to provide ample bandwidth to events, even at logistically challenging locations.

The demands of each February event were data-intensive, but Rainbow Broadband’s deep team – bolstered by over a decade of experience – allowed it to support each client’s needs seamlessly. Whether streaming HD video live to and from dozens of devices, linking teams of developers to the cloud, or allowing 1,000+ top design leaders to collaborate with ease across newly established Wi-Fi networks, Rainbow Broadband helped make each event unfold problem-free.   

The latest and greatest offerings from Netflix, including announcements about hit shows “House of Cards,” “Travelers,” “Love,” and “Project MC2,” were on display on February 8th at a special premiere held at the Hudson Mercantile in Manhattan. Rainbow Broadband connected Netflix and its guests to reliable high-speed Internet throughout the day. Able to quickly set up dependable Internet connections, Rainbow Broadband established Wi-Fi networks that gave fans and media plenty of speed for live streaming posting to social media. Multiple hard lines were also established, and symmetrical bandwidth enabled extremely fast upload times.

Early February also saw Facebook being hosted by the expansive event facility Metropolitan West. In addition to the standard IPV4 protocol, Rainbow Broadband configured the Wi-Fi and hard line networks to support IPV6, a leading-edge request requiring the specialized expertise of Rainbow’s technical team.      

A weeklong convergence of 1,000+ design leaders, professionals and students, Interaction 17 is the annual gathering of the Interaction Design Association. Taking place at Chelsea’s Metropolitan Pavilion from February 3-8, Rainbow Broadband’s Gigabit services allowed ideas to flow smoothly across Wi-Fi networks and hard lines customized specifically for the occasion.   

“Rainbow Broadband routinely supports New York City events in a way that no one else can, deploying our experienced teams citywide,” says Russ Hamm, President of Rainbow Broadband. “Bringing bandwidth to the likes of Facebook, Netflix and Interaction 17 simultaneously are all in a week’s work for us: That’s why NYC event planners have complete confidence in us for their high-speed Internet requirements.”

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, Roker Media, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

TRADEIT Evolves E-Trading with High-Speed Internet and Managed Network Services From Rainbow Broadband

Financial services have been an early pillar of tech development, with electronic trading pioneers setting the pace early on. The steady growth of e-trading continues to break down barriers for investors of every stripe, who benefit from the reduced cost of transactions, increased liquidity and elevated transparency that comes with online trading. New York City-based TradeIt has been breaking brokerage boundaries of its own since 2014. Founded by a savvy trio of financial technology experts, TradeIt is a fast-growing provider of secure APIs and a cloud platform for retail investing. Using their technology developers, publishers, and ETF (exchange-traded fund) companies can integrate any major US retail broker’s functionality into the app, site or platform of their choice. The hard work of its founders has found a big audience: TradeIt is already available on over 80 mobile apps, websites and social media channels including StockTracker, Motley Fool, and Bloomberg.

SoHo Startup

The TradeIt offices are on a bustling street in SoHo, bordering on NYC’s equally energetic Chinatown neighborhood. That’s where co-founder/CTO Serge Kreiker oversees a staff of 12 and growing, all of whom appreciate the desirable location.

“It’s nice to be in SoHo –many startups are moving downtown into this area,” Kreiker says. “Our address helps with retaining talent: If you tell people that you’re based in SoHo, they get interested.”

SoHo may be attractive, but its famed cobblestone streets and aging telecommunications infrastructure aren’t friendly to laying down fiber, making it one of NYC’s hardest neighborhoods to get high-speed Internet. Kreiker found that out firsthand when he launched his previous venture, the online brokerage Kapitall, from the same location and realized there was a severe lack of sufficient bandwidth for businesses.

With insufficient speed available from the dominant telcos, Kreiker found a fast and reliable solution in Rainbow Broadband. In business for over a decade, Rainbow Broadband now stands as one of New York City's largest and most experienced high-speed Internet providers. With its ability to establish a fast, reliable dedicated bandwidth Internet connection – up to 10 Gbps symmetrical -- in days or weeks, instead of months, Rainbow Broadband moves at the speed of NYC.

When Kreiker and his partners took over the space in 2014 to launch TradeIt, they retained their Rainbow Broadband connection for its proven top speed and dependability. “We are a tech company and we are heavy Internet users,” Kreiker explains. “We regularly upload and download very large files, plus test new products from remote servers, and it’s essential for us to do that easily. We also have a lot of people using the Internet at the same time, so we need to make sure that it doesn’t get congested. With Rainbow, we always have the bandwidth we need.”

More with Managed Services

TradeIt is also on top of eTrading with Rainbow Broadband's managed services, engaging them to set up and maintain their office network. Their firewalls, routers, and Wi-Fi are all fully supported by Rainbow Broadband's highly experienced engineers, who can not only custom-design an optimized network but also monitor it, identifying and fixing problems before they happen.

“Rainbow Broadband set up all the software and they manage the hardware,” says Kreiker. “That’s convenient for us. As a startup, we only want to hire people that are key to our business – API developers, engineers, sales – we don’t want to have to hire IT people or accountants. Rainbow Broadband’s managed services allow us to outsource Internet management.

“If we need support, it’s nice to have Rainbow because we have a dedicated salesperson that we can call directly. The customer service and their proximity really make a difference – when you need someone they can send them right away.”

Furthering Fintech

As TradeIt continues to grow staff and expand its offerings, Kreiker and his colleagues know they must continue to choose business tools wisely when it comes to high-speed Internet and beyond.

“Fintech, or financial technology, is a very hot sector now,” Kreiker confirms. “There are a lot of exciting things we can do in brokerage investing, and very few people are innovating in that area. It feels great to be bridging the gap between the broker and the media partners, finding new ways for people to grow their portfolio and trade online.

“If we’re going to keep improving our products, we don’t have time for an Internet connection that’s unreliable and breaks down. You want to be able to focus on your business, and use the right provider like Rainbow Broadband. They do what they’re good at, so you can do what you’re good at.”

Amazon AWS, Symantec Now Peering with Rainbow Broadband

Rainbow Broadband, a high-speed carrier class network, has added to its peering connections with Amazon AWS and Symantec. Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. Symantec provides security and information management systems to individual customers, small businesses, and global organizations. Peering gives Rainbow Broadband clients direct connections with these critical business services.

Other previously announced peering relationships include Apple, Google, Netflix, Yahoo!, Digital Ocean and Linode, providing Rainbow Broadband customers with exceptionally fast access to some of the world’s most vital content providers.

These relationships are enabled by Rainbow Broadband’s PoP (point of presence) at 325 Hudson, a media hub and Netrality Properties-managed carrier-neutral interconnection facility.

Roker Media & BRaVe Ventures Advance Live Video with LiveFronts Showcase Event, Powered by Rainbow Broadband

From Facebook Live and Periscope to YouNow and Twitch, advancements in live streaming video continue to move at a rapid pace and emerge as its own powerful medium. To highlight this growth, Al Roker’s recently formed live streaming network Roker Media and strategic advisory firm BRaVe Ventures held the first ever LiveFronts event on October 25th in New York City, providing a new twist on the TV upfronts that give advertisers an early look at networks’ new programs. With “LiveFronts” showcasing the opportunities available for marketers and content producers on streaming platforms all day via HD video, it was imperative that the event’s broadband be extremely fast and reliable – onstage, in the audience, and backstage – to fully share this new medium’s potential.

Bandwidth Demands

While BRaVe Ventures knew that the venue they selected, the Vine at the Kimpton Hotel Eventi in midtown Manhattan, would be prepared in every other respect to host their invite-only audience, they needed to ensure that they had a broadband provider on board with experience delivering in high-demand situations.

“We realized early on: We cannot authentically be an event about live streaming and not live stream,” says Jennifer Kavanagh, Principal of BRaVe Ventures. “There were going to be a significant number of people who would be live streaming themselves – many influencers, live streaming partners, speakers, and audience members – and it was very important to us that we democratized access to the event. In order to support the whole ecosystem, it was clear we needed a partner to assure a fast, reliable Internet connection.”

Identifying the Right Provider

An Internet failure – even for a moment – was not an option, or it would undermine their message that live streaming has officially arrived.

In fact, the concept of LiveFronts was poised to put unprecedented strain on a high-speed network, with extreme bandwidth needed to both upload and download HD-quality video in real time across a private WiFi network. “Most venues are not prepared to support the needs of LiveFronts,” Kavanagh explains. “We knew we needed a best-in-class carrier that was experienced in working with cutting edge New York City events.”

The provider that met the stringent criteria for LiveFronts was Rainbow Broadband, whose expertise in connecting pressure-packed events runs deep. In over 10 years of proven experience as a carrier class network made specifically to meet the needs of New York City’s media and data-driven businesses, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions for top brands including Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more.

The Event Connection

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. It can customize services to each event’s unique specifications, providing multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.

The company worked closely with Kavanagh, Roker Media’s Chief Adviser Ronald C. Pruett, Jr., and their teams to ensure that LiveFronts would stream exactly as planned. “We needed to partner with a broadband provider who had experience with this type of massive undertaking, who understood how fast and 100% consistent the connections needed to be,” said Pruett. “It was absolutely vital that we were on the same page.”

Rainbow Broadband seamlessly connected the event to its Gigabit network, maintaining a fast-moving connection that recorded zero failures throughout the day, even as LiveFronts produced some of the heaviest traffic it had ever seen: At one point, presenters and attendees shared 40 Gb of HD video and audio in under an hour.

“Through our relationship with Rainbow Broadband, we learned what it really takes to support an event like this – it goes far beyond your standard network, or even just a superior one,” Kavanagh says. “The bandwidth considerations weren’t only about making the event available for viewing, but doing it in full HD. So it’s not just the load that the network can handle, but the level of quality that allowed us to capture and stream all day – that’s why so many people watched the action at LiveFronts and stayed with us. Rainbow Broadband helped us achieve the high resolution we needed to deliver value and engage the audience.”

A Productive Partner

LiveFronts made the desired impact: The event trended on Twitter, and convinced the content creators, executives, advertisers and innovators onsite that a return run was required in 2017.

Al Roker himself was very pleased with the way the event unfolded: “With LiveFronts, we set out to raise the stakes for live streaming not just by demonstrating all of the innovative ways people are using it but by doing it seamlessly in front of a live audience that is also using it seamlessly,” said Roker. “Thankfully, it went off without a hitch and everyone, from myself to the speakers to the audience, was doing everything they needed to do at very impressive speeds.”

 LiveFronts demonstrated that the evolution of live video production is leading rapidly to a world without mult boxes and complicated broadcast infrastructure. Instead, reaching global audiences in real time now starts with strong WiFi, people who want to Periscope – and, of course, killer content.                  

“Our hope is that events like this will encourage attendees to live stream more and more,” notes Kavanagh. “Rainbow Broadband acted very much like a partner with us from Day One. This is not a turnkey process: Every venue is different, every event need is custom, and it required not only a lot of communication on their part with stakeholders to make sure everyone was on the same page, but actual physical visits to the venue, including the final walkthrough to confirm that everything was in place, from top to tail.”

“LiveFronts confirmed that live streaming video has quickly evolved into an influential medium all its own,” says Russ Hamm, President of Rainbow Broadband. “We expect that soon the majority of events will have these heightened levels of live video production elements, and Rainbow is ready to support this increased broadband demand.”

For Roker Media and BRaVe Ventures, Rainbow Broadband played a key role in making LiveFronts a success out of the gate, and creating a blueprint for many more adventures in live streaming. “I was relieved to know from the start that LiveFronts would go very smoothly, which it did,” Kavanagh says. “It showed me that when you get this right and support the live stream properly, you can realize an incredible level of engagement in Year One of a B2B event.

“A viewer told me afterward, ‘This is the classroom of the future.’ That’s a real statement about the approach we took to accessibility, and to supporting LiveFronts at a very high level. We accomplished that with Rainbow Broadband.”       

Rainbow Broadband Brings High-Speed Internet To Brooklyn Businesses With New Williamsburg Hub, Its First Outside Manhattan

Event Company Industria Among First Connected In Fast-Growing Williamsburg

Rainbow Broadband, a carrier class network made specifically to meet the needs of New York City’s media and data-driven businesses, has significantly expanded its reach with its new Brooklyn distribution hub, bringing reliable, high-speed Internet to customers in the rapidly growing commercial area of Williamsburg and its surrounding neighborhoods.

The Brooklyn hub, located near Wythe Ave., is currently providing Internet to Industria, a multi-studio event complex and event equipment rental company (located in Williamsburg), with other companies being connected to Gigabit services in the weeks ahead.  

The Brooklyn hub is Rainbow’s 13th in New York City and the first outside of Manhattan, providing microwave broadband connections to more than 300 buildings throughout Manhattan, Brooklyn and western Queens. Not only is point-to-point microwave faster and more dependable than fiber broadband connections, it is quicker to deploy since no digging is required – a roof antenna delivers the connection directly to the building.

“Brooklyn, particularly the Williamsburg area, is a fast-growing and vital center for New York City tech and media companies,” Russ Hamm, President of Rainbow Broadband, said. “High-quality internet connections are essential for their businesses, and so Rainbow will be there for them just as we have been for our Manhattan customers for over a decade.”   

“Working with Rainbow is a pleasure,” Costanza Musumeci, Studio Manager at Industria, said. “Their team is extremely professional, efficient and patient— a rare combination. They always go out of their way to provide excellent service and show great flexibility to meet the unique needs of our business. We trust them and strongly recommend them.”

Over the past ten years, Rainbow Broadband has established itself as one of New York City's largest and most experienced high-speed Internet providers. Many of the fastest growing companies in industries including social media, digital production, and finance rely on Rainbow Broadband’s network, including Twitter, Buzzfeed, Kickstarter, and Vayner Media.

For more info on Rainbow Broadband, please visit here.

Xconomy: Rainbow Broadband Leads Brooklyn Fixed Wireless Charge

Williamsburg Bridge - Image By Xconomy New York

Williamsburg Bridge - Image By Xconomy New York

Rainbow Broadband’s new Brooklyn hub was featured on the business and technology site Xconomy on December 6th. See Quincy Snowdon’s in-depth article here.

The article also appeared on Digital.NYC.

“Game of Thrones: Behind the Scenes” Event Connects with Rainbow Broadband

The “Game of Thrones” universe just conquered the streets of New York City. Astor Place in the East Village morphed into an interactive “Game of Thrones” village for two days in November, as HBO celebrated the DVD release of their flagship show’s sixth season.

Gigabit Internet services from Rainbow Broadband helped make the event happen, as fans were immersed in “Thrones” highlight moments via virtual reality (VR), green screens, and props and costumes from the show. GOT-themed structures surrounded the famous downtown rotating Cube landmark, including a Dothraki hut, odes to Hodor, VR “battle training” in Castle Black, and photo opportunities on an authentic Iron Throne.

With its expertise in connecting NYC events, Rainbow Broadband is the reliable choice to provide plenty of bandwidth, even at logistically challenging locations and for data-intensive VR applications. Using its high-speed network made specifically for NYC to power the event, dubbed Game of Thrones: Season 6 – Behind the Scenes, Rainbow linked the production to Gigabit services and established Wi-Fi networks that gave attendees fast Internet access for immediate social media sharing.

In over 10 years of proven expertise as an NYC high-speed Internet provider, Rainbow Broadband has supplied New York City event planners with customized connectivity solutions. Top brands the company has supported include Google, Microsoft, HP, Samsung, Twitter, Women in the World, Global Citizen, and many more. 

Rainbow Broadband frequently creates networks that support thousands of people in 48 hours or less. With the ability to customize services to each event’s unique specifications, Rainbow Broadband provides multiple Wi-Fi networks and passwords, separate VLANs, and hard lines with specific bandwidth profiles for live streaming.