Rainbow broadband

Building Owners

For years about the only amenities that tenants in commercial office buildings expected were electricity, HVAC and basic phone service. But no longer. Today, business tenants also want Speed – as in high-speed Internet access. And property owners and managers who don’t provide it are in danger of losing their competitive edge.

Consider:

A survey by the Building Owner and Managers Association found that access to high-speed Internet is the service most requested by tenants.

According to an article in Real Estate Issues, data traffic now exceeds voice. Data traffic is growing at a rapid rate of over 30 percent annually.

GartnerGroup states that bandwidth demand for business office networks will grow exponentially over the next 5 to 10 years.

Now, throw this into the mix: There are an estimated 10,000 commercial buildings in New York City with six or more business tenants and less that 5% of them have high speed access to the Internet.

So what’s the problem?   POTS. Verizon’s Plain Old Telephone Service.

Most commercial buildings utilize a relic of telecommunications from days passed: old twisted copper wires. While these wires do provide Internet connectivity, they’re slow and unreliable. The true promise – and value – of the Internet has always been a function of one basic factor: Speed. Simply stated, the faster data can be transmitted, the greater the Net’s value to a business.

The simple fact is, providing high-speed Internet access to office building tenants is smart business. It makes a property more desirable, and thus potentially increases the building’s value and generates higher rents. It reduces turnover and downtime between leases, and stabilizes tenancy rates. The key to making the right decisions for your building is to align yourself with a partner who understands the technology.

Rainbow Broadband works with building owners and managers to bring state of the art broadband services to tech savvy tenants like Foursquare, AOL, Blip.tv and Meetup.com. Our service provides tenants a true alternative to Verizon and TWC. We built our network and we own and maintain it end to end. We offer high-speed Internet, VoIP phones and private network services to your tenants. In addition, Rainbow provides building owners and customers with live, local support.

Call us to learn more about Rainbow’s Landlord Program that’s bringing high-speed broadband service to more of New York City’s commercial buildings.

INTERNET

PHONES

ITSUPPORT

DATASERVICES

Questions and answers:

Can you define “broadband” and compare it to “bandwidth?” I hear a lot of people use these words but they all seem to mean different things. Broadband is the combination of the multimedia services, meaning voice, video, and data, over the same link. Bandwidth is a measure of the information carrying capability of a backbone infrastructure to provide broadband connectivity. So, “broadband” is the name of a type of service or package of services and “bandwidth” is the quantity of data that can be carried over a network. You need bandwidth in order to have broadband.

If Rainbow wires my building for broadband, what kind of performance can my tenants expect? Exactly what is it they will be able to do that my competitor’s tenants won’t be able to do? Tenants will have the capability to support all voice, video and data services over a diverse high-speed connection. Your building will offer tenants a high-speed alternative to Verizon’s copper wires and Time Warner’s shared cable service.

Where does the bandwidth connection to my building come from? Who installs it? How do I know if they are only in my building or are they everywhere? Rainbow uses a small microwave antenna (12” x 12”) mounted on the roof to service all tenants in the building. The connection originates from one of our distribution HUBs that’s connected to the Worldwide Internet. We run a Cat5e cable or fiber through your building’s riser to connect each tenant that subscribes to our service. Less that 5% of New York City’s commercial buildings are wired for high-speed broadband.

Excerpts from “Broadband for Commercial Buildings” by A.J. “Tony” DeBella