New York Times.com-NYC Building Owners Counter IT-Deal Breaker with Rainbow Broadband SolutionJuly 30th 2008Rainbow Broadband, the leading provider of broadband connectivity to the New York business community, is supplying downtown building owners with WiMAX technology, attracting bandwidth-hungry businesses to commercial spaces, previously occupied by low-tech industrial businesses.
"As some of our low-tech tenants moved away - woodworkers, garment makers, etc. - we realized that we had the spaces that high-tech businesses and start-ups desired. However, because most of our buildings are almost, and in some cases over, a hundred years old, the option to install a fiber-based high-bandwidth network was not available to us, making IT a deal breaker," said Kurt Trenkmann, property owner of 247 Centre St, a Rainbow Broadband outfitted building. "Rainbow Broadband's program gave us the ability to equip all of our buildings with the fast, reliable broadband these prospective tech tenants have been asking for, as well as allow us to generate revenue literally from our rooftop."
Additionally, Rainbow Broadband is offering landlords a way of monetizing their rooftops through their Triple-P (Pay-Per-Port) program, which creates a new revenue stream for landlords by paying building owners a fee per active broadband connection installed
"When we found our current office space on Centre St, it was exactly what we were looking for, but unfortunately, the bandwidth options that were available to us at the time just could not handle our daily uploading of large files," said Paul Newnes, partner at Last Exit, a digital strategy, marketing and design firm. "We initially tried a number of options, including DSL, cable modems and another wireless competitor. Rainbow Broadband was the only firm who could immediately provide us with the bandwidth we needed and at the price point we were looking for."
Rainbow Broadband's network of hubs allows them to beam their broadband service to virtually every building in SoHo, the Manhattan neighborhood bordered by Houston, Lafayette, Canal and Varick streets.
"Downtown Manhattan has traditionally served as an important economic hub for New York City, but carriers - like Verizon - have ignored this area, constraining business growth and making this district less economically viable." said Russ Hamm, president and founder of Rainbow Broadband. "Our technology allows building owners, throughout the city, to offer the IT infrastructure that modern businesses need."
Rainbow Broadband's Ethernet uses WiMAX technology and a rooftop entry point, to provide all New York City-area buildings with high-speed broadband. Its environment-friendly equipment is perfect for rooftop installations.
Read Full Article at NYTimes.com
Forbes.com -- Why Bigger Isn't BetterMay 22nd 2008Four years ago, Russ Hamm, a one-time production-studio engineer, dreamed of bringing fast, affordable Internet access to small businesses around the nation using something called WiMax technology. Armed with credit cards and angel capital, Hamm founded Rainbow Broadband in Manhattan to do just that.
Read Full Article at Forbes.com
RAINBOW BROADBAND BREATHES NEW LIFE INTO SOHO-AREA BUSINESSESMay 7th 2008Rainbow Broadband, the leading provider of
broadband connectivity to the New York business community, is enabling businesses to settle in SoHo, by meeting their Internet demands with WiMAX services. To date, incumbent carriers have denied improvements to the network infrastructure, leaving SoHo-area businesses and landlords without viable bandwidth options.
Salvation at the end of the Rainbow - Service provider positions WiMAX as disaster recovery vehicleMarch 26th 2008WiMAX is more than just another way to deliver high-speed data to commercial customers, it’s a lifeline when the wireline services go down, according to Rainbow Broadband (RBI), which is building a business in the tough Manhattan market.
